A big-box brand looking to make a comeback is doubling down in Richmond.
A 27,000-square-foot Roses store is set to open Friday at 4211 Beulah Road in Chesterfield. It is the second shop the discount clothing and merchandise retailer has added in the Richmond market this year.
“There’s a specific area right in there that we think is a little underserved,” said Phil Pope, senior vice president of real estate for Roses parent company Variety Wholesalers. “People in that area right there have nowhere to shop at except for a few dollar stores.”
The new Roses is the anchor tenant at Chestertowne Square, a strip center at Hopkins and Beulah roads that is owned by Crenshaw-Singleton Properties.
Crenshaw-Singleton principal Bill Crenshaw said Winn-Dixie operated in the building until the grocer pulled out of Virginia about eight years ago when it went bankrupt.
Crenshaw-Singleton leased the building to an independent grocer in 2006 and 2007, but the space has been dark since about 2008. Smaller spaces at Chestertowne Square rent for between $12 and $13 per square foot, but Crenshaw would not disclose the terms of the Roses lease.
Crenshaw-Singleton is also Roses’ landlord at its 53,000-square-foot store on Mechanicsville Turnpike, which opened this year.
Roses has more than 150 stores throughout the Southeast. The retailer was founded in 1915 but fell behind its competition in the mid-1990s and eventually went into bankruptcy.
Variety Wholesalers bought the chain in 1997. The store on Beulah Road is one of about 20 Roses locations Variety Wholesalers is in the process of opening.
The brand is expanding in other markets in the same manner it has locally, Pope said, by filling spaces where other big-box stores have gone out of business. In addition to the two stores in Richmond, Roses also has an Ashland location and three Hampton Roads stores.
“We could use more stores in the Richmond area,” Pope said. “We don’t have any right yet, but we’re constantly looking at the market.”