Local caterer hungry for more space


Groovin Gourmets Catering's new headquarters at 1708 Belleville St.

Groovin Gourmets Catering’s new headquarters at 1708 Belleville St.

A Richmond catering company has outgrown its headquarters in the Fan and is gearing up to move into a bigger space.

Groovin Gourmets Catering has begun construction on a new 9,000-square-foot building at 1708 Belleville St. in Scott’s Addition. Owner Brandon Bruce bought the 1.5-acre lot in 2012 for $125,000, according to city records. It will eventually ditch its current 4,500 square feet at 1833 W. Cary St.

“We looked for three years,” Bruce said of the new property. “If we get a big enough property then we can design what we want.”

Owner Bruce Brandon. (Photo by Michael Thompson).

Owner Bruce Brandon. (Photo by Michael Thompson).

Once construction is completed, Bruce said he will have paid close to $1 million on the project, including the purchase of the building. He’s financing his efforts with a loan from Wells Fargo. And he hired THS Construction to do the design and the construction.

Groovin Gourmets caters weddings, corporate lunches and other events. Prices vary but ready-to-go orders for an all-inclusive luncheon cost about $9 per person. Wedding meals typically cost $50 per guest, Bruce said.

The company approached $3 million in sales in 2013, its best year yet, Bruce said. The company has 20 full-time employees.

In addition to catering, Groovin Gourmets also ships ready-to-eat meals under a venture titled Food not Flowers. Bruce said he styled the endeavor after Edible Arrangements, a fruit and chocolate delivery company.

Bruce launched Groovin Gourmets in 1993 after selling medical equipment for five years. He originally hoped to specialize in corporate lunches, specifically for the competitive pharmaceutical industry. But he found plenty of competition in the catering game, as well.

“Everybody and their mother is a caterer,” Bruce said. “I knew nothing about food. But I knew there was a market.”

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8 Comments on "Local caterer hungry for more space"

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Rique Flato

Congratulations to Groovin Gourmet and Bruce. This looks to be a fantastic project for a great company!!!

Heath Hyman

Congrats to Brandon & the Groovin Gourmets staff!!

Henry Clifford

Way to go Brandon!

Travis Hamilton

Congrats Brandon. Can’t wait to see the finished product.

Mark Deutsch

Ditto – Congratulations to Groovin, Bruce, & THS Construction (Terry Shoemaker) True #RVA success stories. This is a wonderful project for both companies. And welcome to Scott’s Addition, great to have you as neighbors.

Maggi Beckstoffer

We’re so excited to add Groovin Gourmet to our Scott’s Addition neighborhood! Go Brandon.

Mike Rohde

Small business the corner stone of America, keep up the good work.

Cary Ayers

Congrats on the new space. Brandon and his staff produce a really good product. Keep it up!