A local family-owned sports bar is adding another restaurant to its roster.
Sportspage Bar and Grille signed a lease for its third location with a 4,600-square-foot space near West Broad Village.
Owners Rob Jones, wife Karee Jones and father-in-law Ron Newcome took over the space at 2316 John Rolfe Parkway in December and are planning a May opening for the newest Sportspage. It will add to the chain’s locations on Midlothian Turnpike and in Mechanicsville.
Jones said he picked the spot in the John Rolfe Commons shopping center partly because the vacant space had not been previously occupied by another restaurant. Sportspage’s owners did the renovations themselves as a way to keep costs down.
“The only reason we made it through the recession was because we did everything ourselves from the beginning,” Jones said. “It’s better going in with an extra $20,000 or $30,000 and doing it ourselves and getting exactly what we want.”
The Joneses opened the first Sportspage in 2003 inside 3,900 square feet at 14245 Midlothian Turnpike. A second 5,000-square-foot spot followed in 2006 in Mechanicsville at 8319 Bell Creek Road.
Going with a family-friendly setup, the Henrico Sportspage will have an arcade game room like its sister restaurants but no pool tables. The restaurant will have televisions in each booth so sports fans can pick the game they want to watch or parents can keep their kids occupied.
“It’s like a built-in babysitter,” Jones said. “If someone wants to watch the Home Garden Network, we’ll put it on for them.”
Jones estimated that there are about 5,000 homes he hopes to draw business from within a five-mile radius of the new Sportspage. He also wants to tap into the crowds coming to the nearby Tuckahoe Little League fields.
The company plans to hire 25 people to run the new West End sports bar.
Sportspage isn’t the only local sports bar looking to break into new parts of town. Game On Sports Bar and Grill launched in late 2013 and is located about three miles from the Midlothian Sportspage. Game On owners also said they want to open a second location in Short Pump by the end of the year.
Jones had worked for 10 years as an athletic trainer for the now defunct Richmond Renegades hockey team before launching the business with his wife and father-in-law. He felt confident launching a restaurant because he and his wife had both worked in restaurants and they knew other restaurant owners.
“I figured if they could do it, I could do it,” Jones said.