Local retailer popping up at Short Pump

Jennifer Nomberg shows off an item from one of Gandzee's collections. (Photo by Brandy Brubraker.)

Jennifer Nomberg shows off an item from one of Gandzee’s collections. (Photo by Brandy Brubraker.)

A locally based online kids’ clothing shop is trying the mall on for size.

Gandzee.com, founded by Richmond mom Jennifer Nomberg, has taken over space at Short Pump Town Center – but only for a limited time.

Nomberg opened a temporary storefront April 5 and will be in the space for a least a week, possibly two.

“We’ve been in business for about a year and we’ve been online only,” Nomberg said. “We thought it would be a great time to do a popup in town so people can see what we have to offer.”

Gandzee sells mix-and-match seasonal ensembles for kids – all put together in a package so busy parents don’t have to think about what goes with what.

Gandzee got a boost in business after Nomberg appeared on Katie Couric’s talk show in a November segment on enterprising mothers.

After the show aired, Nomberg said she was approached by some local shopping centers about doing a short-term shop. She’s paying to rent the Short Pump space – next to Build-a-Bear – but declined to divulge the cost. The space was previously leased by Levi’s, she said.

She said it is way too soon to say whether she might consider giving Gandzee a permanent brick-and-mortar shop.

“It’s very popular right now for online businesses to have a physical presence for a short period of time,” she said.

Nomberg said she hired four part-time employees for the shop and has recruited some family and friends to help out.

Nomberg, who runs Gandzee’s online shop out of her home, said she’s looking forward to meeting loyal online customers and, hopefully, attracting new shoppers to her concept.

“We have multiple brands, so every collection is one of a kind,” she said. “And everything is mix and match. People will be able to really understand and visibly see the collections.”

The prices of Gandzee collections vary. A four-piece girls’ swimming set is $49, for example, while the eight-piece “Indulge Your Inner Artist” set — described as a collection “ your daughter would design if someone had the good sense to hand her a drawing pencil” — is $199, according to Gandzee.com.

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