The Pitch: Advertising + marketing news for 4.29.14

The King Agency launched a new name campaign for Dr. Baxter Perkinson and Associates, now known as Virginia Family Dentistry. The campaign includes digital, direct mail, print, radio and TV spots. 

Kelly Marron

Kelly Marron

The agency also added Kelly Marron as project manager. Marron previously worked for Forest City Enterprises and Virginia Tourism Corp., and JanSport. She earned her bachelor’s degree in marketing from Virginia Tech.

Nancy Kamal joined Studio Center in Richmond as receptionist and client services representative.

WebStrategies hired Kelly Adams as their new director of marketing and client relations. Adams was the founder and managing partner of PUNCH.

Stoli Vodka’s U.S. Division has named The Martin Agency its new creative agency, according to

Circle S studio will be the digital sponsor of the Advertising and Marketing Association Richmond Chapter. Circle S also launched new websites for Prospera Financial and Allegiancy.

Create Digital made the following new hires:

Kat Williams

Kat Williams

Katlyn Williams joined the firm as a copywriter. She has a bachelor’s from VCU. Williams is a recent graduate of the VCU Brandcenter, where her team brought home first place in the Innovation Challenge.

Carrie Throckmorton was hired as an account executive. She previously worked for Target Corp. She earned a bachelor’s from Ohio State University.

Christen Barber joined Create Digital as a strategist. She earned a bachelor’s from Virginia Tech.
Emily Jasper was hired as a content manager. She earned her bachelor’s from the College of William and Mary, and an MBA from Virginia Tech.

Planet Central made the following announcements:

Christen Barber

Christen Barber

Dawn Dantzler, former vice president, has been promoted to senior vice president, strategy. Dantzler has been with Planet Central for 10 years.

Jennifer Lawrence has transferred from the role of account supervisor to vice president, account director. Lawrence has worked for the company for four years.

Amanda VandenBroek, a six-year Planet Central employee, transferred from a senior account executive position to vice president, account supervisor.

John Hoar, an eight-year employee, was promoted from associate creative director to vice president, creative.
Lauren Chavis has also been with Planet Central for eight years, and was promoted from media supervisor to vice president, media.

Mandy Thornton, formerly an art director, has transferred to the role of vice president, digital design. Throton has worked with the group for 10 years.

Kim Riculan previously worked as accounting manager, and has been promoted to vice president, finance. Riculan joined Planet Central in 2007.

Randall Branding Agency announced the following three new hires:

Brent McCormick was added as graphic designer and mechanical artist. McCormick is a VCU alumnus.

Alyssa Patton was added as account executive. Patton is a recent graduate of VCU.

Mary Weidner was added as director of business development.

The Richmond Show will be held at 6 p.m. Friday at Planet Zero. To purchase tickets or for more information, visit

Initiate-It was recently obtained by VCPI to build awareness for the Virginia VINE program. The agency is also designing creative collateral materials for Health Savings Administrators to promote health savings accounts.

Madison+Main produced new television spots for Howell’s Heating & Air and Across-the-Way Productions’ 33rd Annual Vintage Virginia Wine & Food Festival.

The Village at Gateway, a new mixed-use development in Chesapeake, has hired Commonwealth Partnerships for marketing and social media services.

Big River has expanded its digital department with the following hire and promotions:

Rina Dryer

Rina Dryer

Neil Cox has been hired as interactive producer. He previously worked at The Martin Agency.

Allie Witte transferred internally to the role of interactive designer. Witte has worked for the agency since 2010.

Rina Dyer was promoted to account manager. Dyer has worked for Big River since 2010.

Jessica Lockwood was promoted to account executive. Lockwood has worked at Big River since 2012.

Jessica Lockwood

Jessica Lockwood

Lesley Moseley was promoted to senior accounting manager. She has worked for Big River since 2010.

Free Agents Marketing will partner with Sports Backers on the Monument Avenue 10K race in 2015. The group will also provide media placement services for the Better Business Bureau.



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