Chicken restaurant hatches third location

Chicken Fiesta will open its third location across from the Science Museum. Photo by Evelyn Rupert.

Chicken Fiesta will soon open its third location across from the Science Museum. Photo by Evelyn Rupert.

A local chicken chain has headed east for its newest roost.

Chicken Fiesta is set to open this month at 2311 W. Broad St. It’s the locally based brand’s third location in eight years.

Chicken Fiesta serves Peruvian rotisserie chicken and Tex-Mex. Shana Greenbaum, the general manager for all Chicken Fiesta locations, said the company looks for free-standing locations.

“The (new) location is closer to the Fan and our downtown business,” she said.

The 2,678-square-foot property at 2311 W. Broad was formerly home to a Cameron’s Seafood Market. It’s next to an Arby’s and across Broad Street from the Science Museum.

The first Chicken Fiesta opened in 2006 on Midlothian Turnpike, and a second location opened last year farther down Broad Street in the West End.

More locations may be in the works.

“It’s a fast-growing company. Hopefully if this one does well, we’ll be opening many more,” Greenbaum said. “Maybe expanding one or two more in Richmond, and after that going further south.”

Chicken Fiesta will open its third location across from the Science Museum. Photo by Evelyn Rupert.

Chicken Fiesta will soon open its third location across from the Science Museum. Photo by Evelyn Rupert.

A local chicken chain has headed east for its newest roost.

Chicken Fiesta is set to open this month at 2311 W. Broad St. It’s the locally based brand’s third location in eight years.

Chicken Fiesta serves Peruvian rotisserie chicken and Tex-Mex. Shana Greenbaum, the general manager for all Chicken Fiesta locations, said the company looks for free-standing locations.

“The (new) location is closer to the Fan and our downtown business,” she said.

The 2,678-square-foot property at 2311 W. Broad was formerly home to a Cameron’s Seafood Market. It’s next to an Arby’s and across Broad Street from the Science Museum.

The first Chicken Fiesta opened in 2006 on Midlothian Turnpike, and a second location opened last year farther down Broad Street in the West End.

More locations may be in the works.

“It’s a fast-growing company. Hopefully if this one does well, we’ll be opening many more,” Greenbaum said. “Maybe expanding one or two more in Richmond, and after that going further south.”

This story is for our paid subscribers only. Please become one of the thousands of BizSense Pro readers today!

Your subscription has expired. Renew now by choosing a subscription below!

For more informaiton, head over to your profile.

Profile


SUBSCRIBE NOW

 — 

 — 

 — 

TERMS OF SERVICE:

ALL MEMBERSHIPS RENEW AUTOMATICALLY. YOU WILL BE CHARGED FOR A 1 YEAR MEMBERSHIP RENEWAL AT THE RATE IN EFFECT AT THAT TIME UNLESS YOU CANCEL YOUR MEMBERSHIP BY LOGGING IN OR BY CONTACTING [email protected].

ALL CHARGES FOR MONTHLY OR ANNUAL MEMBERSHIPS ARE NONREFUNDABLE.

EACH MEMBERSHIP WILL ONLY FUNCTION ON UP TO 3 MACHINES. ACCOUNTS ABUSING THAT LIMIT WILL BE DISCONTINUED.

FOR ASSISTANCE WITH YOUR MEMBERSHIP PLEASE EMAIL [email protected]




Return to Homepage

Subscribe
Notify of
guest

1 Comment
oldest
newest most voted
Inline Feedbacks
View all comments
Eric Perkins
Eric Perkins
10 years ago

Exciting to see new brands expand out from their RVA roots. With proper planning, support, and infrastructure in place, franchising could be a viable growth strategy. Smart to develop a few more company-owned locations first. I assumed this was a franchise on my first visit. Great food.