Chicken restaurant hatches third location

Chicken Fiesta will open its third location across from the Science Museum. Photo by Evelyn Rupert.

Chicken Fiesta will soon open its third location across from the Science Museum. Photo by Evelyn Rupert.

A local chicken chain has headed east for its newest roost.

Chicken Fiesta is set to open this month at 2311 W. Broad St. It’s the locally based brand’s third location in eight years.

Chicken Fiesta serves Peruvian rotisserie chicken and Tex-Mex. Shana Greenbaum, the general manager for all Chicken Fiesta locations, said the company looks for free-standing locations.

“The (new) location is closer to the Fan and our downtown business,” she said.

The 2,678-square-foot property at 2311 W. Broad was formerly home to a Cameron’s Seafood Market. It’s next to an Arby’s and across Broad Street from the Science Museum.

The first Chicken Fiesta opened in 2006 on Midlothian Turnpike, and a second location opened last year farther down Broad Street in the West End.

More locations may be in the works.

“It’s a fast-growing company. Hopefully if this one does well, we’ll be opening many more,” Greenbaum said. “Maybe expanding one or two more in Richmond, and after that going further south.”

Chicken Fiesta will open its third location across from the Science Museum. Photo by Evelyn Rupert.

Chicken Fiesta will soon open its third location across from the Science Museum. Photo by Evelyn Rupert.

A local chicken chain has headed east for its newest roost.

Chicken Fiesta is set to open this month at 2311 W. Broad St. It’s the locally based brand’s third location in eight years.

Chicken Fiesta serves Peruvian rotisserie chicken and Tex-Mex. Shana Greenbaum, the general manager for all Chicken Fiesta locations, said the company looks for free-standing locations.

“The (new) location is closer to the Fan and our downtown business,” she said.

The 2,678-square-foot property at 2311 W. Broad was formerly home to a Cameron’s Seafood Market. It’s next to an Arby’s and across Broad Street from the Science Museum.

The first Chicken Fiesta opened in 2006 on Midlothian Turnpike, and a second location opened last year farther down Broad Street in the West End.

More locations may be in the works.

“It’s a fast-growing company. Hopefully if this one does well, we’ll be opening many more,” Greenbaum said. “Maybe expanding one or two more in Richmond, and after that going further south.”

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Eric Perkins
Eric Perkins
7 years ago

Exciting to see new brands expand out from their RVA roots. With proper planning, support, and infrastructure in place, franchising could be a viable growth strategy. Smart to develop a few more company-owned locations first. I assumed this was a franchise on my first visit. Great food.