RICHMOND VA. October 7, 2014 – Saks Fifth Avenue has announced that Will Ferrell, Ana Gasteyer, Vanessa Bayer, Cecily Strong and Colin Jost have been named as the EIF ambassadors for Saks Fifth Avenue’s 2014 Key To The Cure campaign, representing talent from Saturday Night Live’s past and current casts shot by famed SNL photographer Mary Ellen Matthews. Celebrated New York designers Marcus Wainwright and David Neville of rag & bone have created the limited-edition tee exclusively to benefit the campaign, which coincides with the Emmy Award-winning show’s 40th Anniversary season.
Now in its 16th year, Key To The Cure has taken a new approach, offering a unisex tee for the first time. The shirt will retail for $35 at Saks Fifth Avenue stores and online at saks.com and saksoff5th.com. 100% of the proceeds from each shirt sold will be donated to VCU Massey Cancer Center benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women’s cancers.
Will Ferrell, Ana Gasteyer, Vanessa Bayer, Cecily Strong and Colin Jost will appear in a national public service announcement (PSA) wearing the rag & bone limited-edition tee. Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, October 16 to 19, at all Saks Fifth Avenue nationwide and on saks.com and saksoff5th.com. During the shopping weekend, 2% of participating vendor sales will be donated to VCU Massey Cancer Center In the 15 years since the inception of the Saks Fifth Avenue charity shopping weekend, the retailer has raised over $35 million for cancer research.
To help raise money and awareness for women’s cancers, Saks Fifth Avenue Richmond will partner with VCU Massey Cancer Center to host the Key to the Cure kickoff on Thursday, October 16 at 6pm featuring a personal appearance and fashion presentation by Nanette Lepore. For more information and to purchase tickets, please contact Stephanie Jenks at 804.827.0642.
ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 39 full-line stores in 22 states, five international licensed stores, 73 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.
Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.
Contact:
Cheryl Slokker
Saks Fifth Avenue
804.320.0690
[email protected]
RICHMOND VA. October 7, 2014 – Saks Fifth Avenue has announced that Will Ferrell, Ana Gasteyer, Vanessa Bayer, Cecily Strong and Colin Jost have been named as the EIF ambassadors for Saks Fifth Avenue’s 2014 Key To The Cure campaign, representing talent from Saturday Night Live’s past and current casts shot by famed SNL photographer Mary Ellen Matthews. Celebrated New York designers Marcus Wainwright and David Neville of rag & bone have created the limited-edition tee exclusively to benefit the campaign, which coincides with the Emmy Award-winning show’s 40th Anniversary season.
Now in its 16th year, Key To The Cure has taken a new approach, offering a unisex tee for the first time. The shirt will retail for $35 at Saks Fifth Avenue stores and online at saks.com and saksoff5th.com. 100% of the proceeds from each shirt sold will be donated to VCU Massey Cancer Center benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women’s cancers.
Will Ferrell, Ana Gasteyer, Vanessa Bayer, Cecily Strong and Colin Jost will appear in a national public service announcement (PSA) wearing the rag & bone limited-edition tee. Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, October 16 to 19, at all Saks Fifth Avenue nationwide and on saks.com and saksoff5th.com. During the shopping weekend, 2% of participating vendor sales will be donated to VCU Massey Cancer Center In the 15 years since the inception of the Saks Fifth Avenue charity shopping weekend, the retailer has raised over $35 million for cancer research.
To help raise money and awareness for women’s cancers, Saks Fifth Avenue Richmond will partner with VCU Massey Cancer Center to host the Key to the Cure kickoff on Thursday, October 16 at 6pm featuring a personal appearance and fashion presentation by Nanette Lepore. For more information and to purchase tickets, please contact Stephanie Jenks at 804.827.0642.
ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 39 full-line stores in 22 states, five international licensed stores, 73 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.
Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.
Contact:
Cheryl Slokker
Saks Fifth Avenue
804.320.0690
[email protected]