The Pitch: Advertising and marketing news for Dec. 30, 2014

Madison+Main brought on new clients Embrace Richmond and World’s Best Cheesecake. Madison+Main rebranded World’s Best Cheesecake, launched a new website along with a marketing plan that included PR, social media, online videos and event marketing with the Chesterfield Chamber and Greater Richmond Chamber.

Madison+Main also launched a new website for First Bank‘s mortgage division and developed a cookbook for the bank to gift over the holidays.

And the ad agency created a new TV spot for Vera’s Fine Jewelers.

Free Agents Marketing created a logo for Bon Secours’ Supporting East End Entrepreneurship Development (SEED) program. FAM also created a video to highlight the SEED program that provides grants to entrepreneurs and startups located in or looking to relocate to Church Hill.

Create Digital developed a series of Vine videos as a social activation for the Verizon FiOS half-fast TV campaign.

Studio Center announced the formation of “Studio Center Entertainment,” dedicated to the development and production of original non-fiction television and online content. Studio Center’s CEO, Woody Prettyman, will helm the new division along with Christine Cipriani Jones, Studio Center Entertainment’s newly appointed vice resident. Studio Center Entertainment is accepting ideas for new original programming.

Big River
announced the design of a label for “Orange is the New Stout,” an imperial chocolate stout crafted with oranges and sea salt by Center of the Universe Brewing Co.

Neathawk Dubuque & Packett sent around a funny a video greeting card for the holidays.

PadillaCRT recently named the winners of its inaugural Living Our Purpose award, a recognition program that honors three of the communications firm’s employee-owners. Peer nominations in three categories – client service, culture and community service – are open to all full-time and part-time employees. Each winner receives $1,000.

The winners were Pablo Olay, culture award winner; Emily Valentine, client service award winner; and Carrie Young, community award winner.

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