A Carytown spa has doubled its footprint.
Sacred Waters opened a 760-square-foot storefront at 3319 W. Cary St. in Carytown on March 3. The ground-floor space is an expansion of the spa that Owner Camille Bird launched on the building’s second floor in September.
The new space was previously used by Squeeze, a massage, yoga and juice bar concept that closed in January.
“Being down here has allowed us to add some things,” Bird said of the expansion.
Sacred Waters does massage and skin therapy and sells skin and health care products, jewelry, cards and accessories. Bird calls her storefront “retail therapy” that sells “whatnots for the soul.”
Bird, who is president of the Carytown Merchants Association, said she has been a massage therapist since 2012.
The storefront carries products by New Normal Apparel Co., which designs and locally manufactures fashion items. Bird would not say how much it cost to open and expand Sacred Waters. She did say she financed it herself.
“We opened in the black,” Bird said.
Sacred Waters charges $75 an hour for its services, which include therapeutic massage, Reiki and chakra work, facials and alternative spa services. Bird said her wife, Angela Stiens, will become a co-owner and operator at Sacred Waters next month. The spa has one additional massage therapist besides Bird and 277 clients.
“I feel like our clients use massage as something that benefits their well-being,” Bird said.
Other Carytown massage ventures include Barry & Associates Massage Therapy, Haley Two Salon & Spa and Mirus Massage. Bird said there is plenty of demand for massage therapists and that each offers something unique.
Bird said she hopes to continue expanding Sacred Waters beyond Carytown.
“I’m already thinking opening Sacred Waters in other locations,” she said.