Cannonballs were flying Friday night at the Hotel John Marshall.
The venue was host to the Richmond Show, the Richmond Ad Club’s annual showcase of the best in local advertising and marketing.
The contest’s coveted cannonball trophies were awarded for standout ads and campaigns, determined by a panel of out-of-town judges. Awards were presented in categories recognizing production, interactives, design and advertising and student work.
One of the top prizes, The Mike Hughes Ad Person of the Year Award went to Moses Foster, president and CEO of the West Cary Group. The award, named in honor of the late creative director of The Martin Agency, is presented to a local industry leader for outstanding contributions to the community.
Moses Foster
Submissions for the awards each year are received from most agencies in town, said Jason St. Peter, the club’s president and creative director of Think804.
“It’s to encourage agencies to be proud of their work,” St. Peter said of the contest, which he described as more inclusive of different aspects of advertising than other awards events.
“This is really one of the only platforms where agencies in town are able to share the great work that they do with all the other creatives in town, all the account managers and heads of other agencies,” he said.
Scholarships are also awarded during the event, and this year’s event debuted a new one: the inaugural Barbara Fultz Women in Advertising Scholarship, awarded to a VCU undergraduate advertising major. Sarah Burley received the inaugural award.
This year’s Harry Jacobs Scholarship, awarded to an outstanding VCU Brandcenter student, went to Larissa Cole.
Other awards presented were as follows:
Advertising Show
• Best in Show: BFGoodrich, “K02 Gravity,” online video under $50,000, The Martin Agency: Evan Thompson and Matthew McDonald
• Gold: The Virginia Museum of Fine Arts, “Forbidden,” public service integrated, Spike Communications: Hal Tench and John Mahoney
• Gold: City of Richmond, “Foo Fighters RVA,” public service integrated, The Branching: Andrew Goldin and John McAdorey
• Gold: Geico, “It’s What You Do: Horror Movie,” broadcast consumer TV single under $100,000, The Martin Agency: Ken Marcus and Sean Riley
• Gold: Oreo, “Mel’s Mini Mart,” broadcast consumer TV single under $100,000, The Martin Agency: Danny Robinson and Magnus Hierta
• Gold: Moen, “Don’t you wish everything could put itself away like Reflex?” broadcast consumer TV campaign under $300,000, The Martin Agency: Anne Marie Hite and Amy Elkin
Production Show
• Best in Show: BFGoodrich, “Gravity,” editorial, Mondial Creative: Nicholas Wurz and William Renton
• Gold: Hometown London – Bupa, “The Story of the Little Tooth,” original score, Overcoast: Travis Tucker and JL Hodges
• Gold: Tanqueray, “Tanqueray No. 10,” original score, Overcoast: Travis Tucker and JL Hodges
• Gold: Oreo, “Play With Oreo,” motion graphics design and effects, The Martin Agency: David Muhlenfeld and Magnus Hierta
Interactive Show
• Best in Show: VibrAlign, “Save the Machine,” micro sites, HeliumStudio: Chris Hull and J Ivy
• Gold: The Martin Agency, “Fiver,” micro sites, The Martin Agency: Neel Williams and D’Arcy O’Neill
• Gold: BFGoodrich, “K02 Gravity,” interactive social media, The Martin Agency: Evan Thompson and Matthew McDonald
• Gold: U.S. Highbush Blueberry Council, “Little Blue Dynamos Website,” complete sites under $20,000, PadillaCRT: Jason Poulos and Rebecca Durkin
Design Show
• Best in Show: Virginia Economic Development Partnership, “Stone Brewing Kit,” promotional design and advertising, Elevation: Frank Gilliam and Aaron Dotson
• Gold: Oreo, “Wild Postings,” promotional design and advertising, The Martin Agency: David Muhlenfeld and Magnus Hierta
• Gold: Revenuer’s Cut, “Revenuer’s Cut Flask,” promotional design and advertising, WORK Labs: Cabell Harris and Andy Stites
• Gold: WORK Labs, “WORK Garage Sale,” photography and illustration, WORK Labs: Cabell Harris and Chris Harris
• Gold: St. Christopher’s, “Leadership Symposium Posters,” promotional design and advertising, Elevation: Frank Gilliam and Aaron Dotson
• Gold: VCU Brandcenter, “Sixty Magazine,” communication design annual reports, WORK Labs: Cabell Harris and Diana Ojibway
• Gold: VCU Brandcenter, “Sixty Magazine,” publication design, WORK Labs: Cabell Harris and Diana Ojibway
• Gold: WORK Labs, “How to pick up beautiful women,” photography and illustration, WORK Labs: Cabell Harris and Chris Harris
Student Show
• Best in Show: Spanx for Men, “Spanx for Men,” print consumer magazine campaign, Heather Hudgins and Junsik Yhun
• Gold: “Perceived Threat,” overall production quality campaign, Dorado Quick
• Gold: Winnebago, “Bring Back the W,” print outdoor/transit campaign, Taylor Thornton and Morgan Tierney
• Gold: Milk-Bone, “Reward When It’s Due,” print consumer magazine campaign, Geoffrey Castillo and Samson Madella
• Gold: “Art Without a Home,” print consumer magazine campaign, Pamela Gomez and Taylor Smith
• Gold: Band-Aid, “Ready to Aid Anything,” print outdoor/transit campaign, Kelsey Cowan and Jay Adams
• Silver: Kiwi Shoe Polish, “ground up,” print newspaper campaign, Sam Case and Morgan Tierney
See the full list here.
Cannonballs were flying Friday night at the Hotel John Marshall.
The venue was host to the Richmond Show, the Richmond Ad Club’s annual showcase of the best in local advertising and marketing.
The contest’s coveted cannonball trophies were awarded for standout ads and campaigns, determined by a panel of out-of-town judges. Awards were presented in categories recognizing production, interactives, design and advertising and student work.
One of the top prizes, The Mike Hughes Ad Person of the Year Award went to Moses Foster, president and CEO of the West Cary Group. The award, named in honor of the late creative director of The Martin Agency, is presented to a local industry leader for outstanding contributions to the community.
Moses Foster
Submissions for the awards each year are received from most agencies in town, said Jason St. Peter, the club’s president and creative director of Think804.
“It’s to encourage agencies to be proud of their work,” St. Peter said of the contest, which he described as more inclusive of different aspects of advertising than other awards events.
“This is really one of the only platforms where agencies in town are able to share the great work that they do with all the other creatives in town, all the account managers and heads of other agencies,” he said.
Scholarships are also awarded during the event, and this year’s event debuted a new one: the inaugural Barbara Fultz Women in Advertising Scholarship, awarded to a VCU undergraduate advertising major. Sarah Burley received the inaugural award.
This year’s Harry Jacobs Scholarship, awarded to an outstanding VCU Brandcenter student, went to Larissa Cole.
Other awards presented were as follows:
Advertising Show
• Best in Show: BFGoodrich, “K02 Gravity,” online video under $50,000, The Martin Agency: Evan Thompson and Matthew McDonald
• Gold: The Virginia Museum of Fine Arts, “Forbidden,” public service integrated, Spike Communications: Hal Tench and John Mahoney
• Gold: City of Richmond, “Foo Fighters RVA,” public service integrated, The Branching: Andrew Goldin and John McAdorey
• Gold: Geico, “It’s What You Do: Horror Movie,” broadcast consumer TV single under $100,000, The Martin Agency: Ken Marcus and Sean Riley
• Gold: Oreo, “Mel’s Mini Mart,” broadcast consumer TV single under $100,000, The Martin Agency: Danny Robinson and Magnus Hierta
• Gold: Moen, “Don’t you wish everything could put itself away like Reflex?” broadcast consumer TV campaign under $300,000, The Martin Agency: Anne Marie Hite and Amy Elkin
Production Show
• Best in Show: BFGoodrich, “Gravity,” editorial, Mondial Creative: Nicholas Wurz and William Renton
• Gold: Hometown London – Bupa, “The Story of the Little Tooth,” original score, Overcoast: Travis Tucker and JL Hodges
• Gold: Tanqueray, “Tanqueray No. 10,” original score, Overcoast: Travis Tucker and JL Hodges
• Gold: Oreo, “Play With Oreo,” motion graphics design and effects, The Martin Agency: David Muhlenfeld and Magnus Hierta
Interactive Show
• Best in Show: VibrAlign, “Save the Machine,” micro sites, HeliumStudio: Chris Hull and J Ivy
• Gold: The Martin Agency, “Fiver,” micro sites, The Martin Agency: Neel Williams and D’Arcy O’Neill
• Gold: BFGoodrich, “K02 Gravity,” interactive social media, The Martin Agency: Evan Thompson and Matthew McDonald
• Gold: U.S. Highbush Blueberry Council, “Little Blue Dynamos Website,” complete sites under $20,000, PadillaCRT: Jason Poulos and Rebecca Durkin
Design Show
• Best in Show: Virginia Economic Development Partnership, “Stone Brewing Kit,” promotional design and advertising, Elevation: Frank Gilliam and Aaron Dotson
• Gold: Oreo, “Wild Postings,” promotional design and advertising, The Martin Agency: David Muhlenfeld and Magnus Hierta
• Gold: Revenuer’s Cut, “Revenuer’s Cut Flask,” promotional design and advertising, WORK Labs: Cabell Harris and Andy Stites
• Gold: WORK Labs, “WORK Garage Sale,” photography and illustration, WORK Labs: Cabell Harris and Chris Harris
• Gold: St. Christopher’s, “Leadership Symposium Posters,” promotional design and advertising, Elevation: Frank Gilliam and Aaron Dotson
• Gold: VCU Brandcenter, “Sixty Magazine,” communication design annual reports, WORK Labs: Cabell Harris and Diana Ojibway
• Gold: VCU Brandcenter, “Sixty Magazine,” publication design, WORK Labs: Cabell Harris and Diana Ojibway
• Gold: WORK Labs, “How to pick up beautiful women,” photography and illustration, WORK Labs: Cabell Harris and Chris Harris
Student Show
• Best in Show: Spanx for Men, “Spanx for Men,” print consumer magazine campaign, Heather Hudgins and Junsik Yhun
• Gold: “Perceived Threat,” overall production quality campaign, Dorado Quick
• Gold: Winnebago, “Bring Back the W,” print outdoor/transit campaign, Taylor Thornton and Morgan Tierney
• Gold: Milk-Bone, “Reward When It’s Due,” print consumer magazine campaign, Geoffrey Castillo and Samson Madella
• Gold: “Art Without a Home,” print consumer magazine campaign, Pamela Gomez and Taylor Smith
• Gold: Band-Aid, “Ready to Aid Anything,” print outdoor/transit campaign, Kelsey Cowan and Jay Adams
• Silver: Kiwi Shoe Polish, “ground up,” print newspaper campaign, Sam Case and Morgan Tierney
See the full list here.