A local player in the increasingly competitive urgent care market is staking a claim in the West End.
BetterMed Urgent Care is opening June 1 at 5215 W. Broad St., just west of Willow Lawn.
The newly built 4,500-square-foot building will be the third location for BetterMed, which started in 2012 with an outpost in Midlothian and grew two years later with an office in Colonial Heights.
BetterMed provides services for minor ailments and emergencies like colds and broken bones. The business is owned by a group of former emergency room doctors including Mark Rausch, Paulo Gazoni, Tanvir Dara and three silent partners.
“We saw that there was a lack of care in the area,” Rausch said of the West End. “Willow Lawn is being re-gentrified with all those shops. It seems like a lot of people are heading back to that area.”
BetterMed does not lack for competition in urgent care field around the Richmond region.
There’s locally based incumbent Patient First, as well as larger brands such as Bon Secours, CVS and Kroger that have all entered the urgent care market with concepts of their own.
Rausch said there’s a need for more options because of more emergency rooms closing, busy primary care doctors and an influx of people buying insurance.
“There’s a dearth of primary care doctors,” Rausch said. “We thought we could get the best of the emergency department and deliver the best for minor emergencies.”
Rausch said it will cost about $800,000 to open the West End BetterMed. The company is financing it internally and with help from First Capital Bank. It has a 12-year lease on the building.
The new facility will have 12 patient rooms, an X-ray machine and a lab. Fourteen employees, including one doctor and four registered nurses, will be on staff to start. Rausch said most of BetterMed’s patients are “young, healthy, double-income families.”
The new West End location likely won’t be the end of BetterMed’s expansion plans around Richmond.
“We’re probably going to put three more in, in the next 12 months,” Rausch said. “We hope to have 10 locations by the end of 2016.”
St Mary’s ER is just a few blocks away??
I have been an experienced nurse since 1995 and I will say “St. Mary’s ER is good for emergencies yet “minor health issues” should be treated with urgency along with making the patients feel as if they are being treated fairly.
I walked in to the West End Urgent Care (Better Med) as I was curious about working-applying in a new environment – establishment and was highly impressed with the personal….very friendly an professional. I would like to consider working there or the new upcoming facility.