The Pitch: Advertising and marketing news for May 26, 2015

West Cary Group picked up an Internet Advertising Competition Award for a video it created for Vonage. The firm earned a Best Telecommunication Online Video award for a pre-roll video titled “FOLD.”

The Hodges Partnership has been retained by Alexandria Renew Enterprises, which operates a wastewater reclamation facility in Alexandria. The agency will focus on content strategy and create educational and informational content.

Feedback received its second Perfect Partner Award from Worldwide Partners Inc. (WPI), an independent marketing agencies network, at its 2015 World Meeting in Cartagena, Colombia. The award recognizes partners that help WPI achieve its vision of becoming a viable and preferred international network for clients.

Studio Flatland has picked up awards for several campaigns and video spots. A cartoon video for ClearPoint Credit Counseling Solutions titled “Do You Wanna Save Some Bacon” has won multiple awards, including three Telly Awards – two silvers for Online Video and Use of Animation, and one bronze for Online Commercial for Financial/Banking – and two People’s Telly bronze awards for Use of Animation and Online Commercial.

Two other pieces recently won silver Communicator Awards: “They Call Me Penny Pincher” for Online Video and “Penny Bags a Buck” for Web Series. “Penny Bags a Buck” also won an Internet Advertising Award for Best Financial Services Online Campaign. The live-action web series features an animated cartoon character interacting with live actors.

PadillaCRT has promoted Christian Munson to senior director in the communications agency’s Richmond office. Munson serves as account leader for some of the agency’s largest clients, including the Virginia Department of Rail and Public Transportation, the Virginia Lottery and HNTB, an architecture firm headquartered in Kansas City, Missouri.

Cassie Jones has joined the agency as a senior account executive. She most recently worked as a public relations specialist for Virginia Commonwealth University and VCU Medical Center and has previously worked at Free Agents Marketing. Also new to PadillaCRT is Kellan Latif, who has joined as an assistant account executive. She previously worked at The Pinkston Group in Washington, D.C., as an account coordinator and as a legal intern with Two Rivers Law Group in Richmond.

Studio Center won 19 awards at the 36th annual Telly Awards. The studio was honored for projects produced for organizations and businesses including Barbasol, Chrysler Museum, Goodwill, City of Portsmouth, G2 Ops and Genworth Financial, among others. The company also won an award for a branding video called “Coach Speak.”

Circle S studio was hired as agency of record for Equity Methods. Based in Scottsdale, Arizona, the company provides consulting and technology solutions for equity compensation compliance. The agency also launched five campaign TV spots for TowneBank, including one titled “Driven.”

Circle S also launched a new website for Waterborne Environmental, a risk assessment consulting company headquartered in Leesburg, as well as a new logo and website for Lingerfelt CommonWealth Partners. The agency also launched a new website for locally based Atlantic Real Estate Capital.

The King Agency received 10 awards for its creative work in healthcare, including five Healthcare Advertising Awards and five Aster Awards. In the Healthcare Advertising Awards, the agency received gold awards for “He Felt Chest Pain” for Martha Jefferson Hospital and “All They’ll Notice” for Smile Frederick Orthodontics. Gold Aster awards were received for “Little Problems – Man” for Martha Jefferson Hospital and “All They’ll Notice.”

93 Octane is partnering with Acuity Management Solutions on a series of product marketing initiatives across print and digital media in support of Acuity’s new brand platform. The agency has also been hired by Merchants Fixture, a fixture manufacturer based in Hanover, to create a new identity, website and tradeshow materials.

Nichole Heisler

Nichole Heisler

A for Adventure has added Nichole Heisler to its team as graphic designer. Heisler most recently was a designer at Prophet and J H I Good Idea. Originally from Ohio, she received her BFA in graphic design at Bowling Green State University.

Addison Clark was hired as marketing agency for Westover Strategic Advisors, a newly founded Richmond company that provides CFO services for small- to medium-size companies. The agency also launched a broadcast campaign for Gateway Healthcare Professionals, a local healthcare recruitment agency, and was engaged by the Dominion Christmas Parade to build a new website for the event.

The Virginia Society of Association Executives (VSAE) opened its annual conference this month by launching an entirely new brand identity, which includes a new logo, tagline and graphics treatment across all of VSAE’s communications.

The work was the result of a nearly yearlong effort by VSAE’s Rebranding Task Force. The logo and graphics were designed by Richmond-based firm John Romeo & Associates.

Madison+Main completed Village Bank’s latest TV spot, “You’re a Neighbor, Not a Number,” in a partnership with BES Studios. The firm also developed a new e-commerce website for Yard Works that allows consumers to order online and schedule pickup and home delivery.

New clients include FACES of Virginia Families, a nonprofit organization that advocates for the needs of foster, adoptive and kinship families in Virginia. Madison+Main has partnered with Knowledge Advisory Group to develop a strategic business plan and brand and marketing services for FACES of Virginia Families.

Free Agents Marketing created a strategic planning department within the agency to develop customized market research for its clients’ brands, campaigns and marketing initiatives.

VCU Brandcenter announced the following job placements that resulted from last month’s career fair. New recruiters this year included Facebook, IBM, Argonaut and Walt Disney Imagineering:

Creative Brand Management:

• Davis Gouldin – Capital One, RVA
• Garrett Lyon – Capital One, RVA
• Daniel Davis – IBM Interactive Experience, NYC
• Nicole Weaver – IBM Interactive Experience, NYC
• Kate Sullivan – IBM Interactive Experience, Boston
• Kagan McSpadden – The Richards Group, Dallas
• Elle Bass – Team One, Los Angeles


• Alex Belgrave – IBM Interactive Experiences, Chicago
• Kristie Jackson – The Pappas Group, D.C.
• Jeff Rozman – Barton F Graf 9000, NYC
• Katie Willis – Droga5, NYC
• Brittain McNeel – Droga5, NYC
• Rob Stone – Fallon, Minneapolis
• David Spradlin – Wieden + Kennedy, NYC
• Mo Lockard – 22Squared, Atlanta
• Josh Stolz – Preacher, Austin
• Elly Taura – Facebook/ The Factory, San Francisco
• Kyle Tellier – Argonaut, San Francisco
• Sarah Ross – Venables Bell & Partners, San Francisco


• Jesse Stanton – Barton F Graf 9000, NYC
• Ryan Niland – Wieden + Kennedy, Portland
• Emma Dou – Wieden + Kennedy, Portland
• Ryan Snyder – Droga5, NYC
• Maddy Trebenski – Droga5, NYC
• Andy Holdeman – DDB, San Francisco
• Andrew Couch – Wieden + Kennedy, Portland
• Mike McGuire – Venables Bell & Partners, San Francisco
• Nick Gelbard – Facebook/ The Factory – San Francisco
• Conor McCann – Arnold, Boston

Experience Design:

• Duncan Hoge – R/GA, Portland
• Aldo Padilla – R/GA, NYC
• Justine Takacs – VML, NYC
• Joel Mazmanian – Walt Disney Imagineering, Orlando


• Whitney Cavin – Feedback, RVA
• Kerry O’Connor – McKinney, Durham
• Andie Chahin – mcgarrybowen, Chicago
• Scott Beard – McKinney, Durham
• Joseph Carr – Ignition, Los Angeles
• Tulani Foy – Droga5, NYC
• Newman Granger – Droga5, NYC

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