A new restaurant hopes to bring a taste of the West Coast to the area around Innsbrook.
Tahoes California Grill plans to open in October at 3601 Cox Road in the Shoppes at Twin Oaks. The venture will open in a 3,400-square-foot space formerly home to a sushi restaurant.
Tahoes is being opened by Mark Perkinson and financed by his mother and stepfather, Lucille and Barney Robbins, as well as his brother, Larry Perkinson.
Mark Perkinson, who most recently worked as general manager at Havana 59 in Shockoe Bottom, said Tahoes will have a California vibe.
“We’re trying to bring California to the East Coast,” he said.
Perkinson said in addition to hearty salads, Canadian salmon, and burgers, Tahoes will sell tri-tip, a Golden State specialty sometimes called “the Sasquatch of meat.” Perkinson said he hopes the unique cut of beef will help attract patrons to Tahoes.
“It’s a very lean, juicy piece of beef that most people on the East Coast are unfamiliar with,” he said. “It’s just a great piece of meat.”
To beef up its homage to the tastes of California, Tahoes will have about 20 to 25 California beers on hand and seven wines that will also come from the state and its Wine Country.
Perkinson said Tahoes will be able to seat about 90, between indoor and outdoor seating. It will do lunch and dinner, as well as catering. Perkinson expects afternoons will be busier initially than evenings at the restaurant.
“We certainly expect to have a stronger lunch presence than dinner presence, but we hope to grow the brand,” he said.
The Chesterfield County native and former firefighter said it’s costing about $200,000 to open Tahoes. The money is coming from his family, and he will operate the restaurant. He said the Innsbrook area was attractive because of its mix of office workers and residents.
A Mexican restaurant called Plaza del Rey is also in the works for Twin Oaks, which is already to home to Cupertino’s New York Bagels and Deli, Big Al’s Sports Bar & Grill, and two fitness businesses.
Perkinson said his family’s restaurant venture, like any, isn’t without its risks.
“The big risk is we have a Cox Road address but there’s no access from Cox Road,” he said. “Outside of that, we’re just two blocks off West Broad Street. It’s all about making sure people know where you’re at.”