A business nonprofit launched a new website and video campaign.
Following the footsteps of a larger rebranding initiative, a local business assistance program is reaching out to area companies with an updated look.
Business First Greater Richmond, a program offered by economic development group Greater Richmond Partnership, recently launched a new website and 60-second video aimed at livening up the program’s brand and explaining its services for businesses more succinctly.
Developed in-house by GRP staff, the video, along with a new logo, served to inspire the look and feel of the website, which was designed by local marketing agency and GRP investor Whittington Consulting.
Grace Festa, business development manager for GRP, said the organization unveiled a larger, overall rebranding earlier this year. That initiative – the group’s first rebranding since 2004 – was conducted by PadillaCRT, another agency-investor, and updated the GRP’s logos and general look.
“Basically, it was time to do something new,” Festa said. “It made sense to coordinate it a little bit with the new GRP look, just to streamline everything, make things a little more modern.
“As you can tell on the new website, we also wanted to make it a little more fun,” she said. “We want to provide serious support to businesses, but there’s no reason you have to use drab colors or anything like that.”
The animated video sums up Business First’s services: collaboration with the economic development groups for the city of Richmond and Chesterfield, Hanover and Henrico counties to provide workforce, financing and real estate help, among other assistance.
Last fiscal year, the program contacted more than 700 companies, 150 of which were provided assistance in creating 420 new jobs.
Where the GRP focuses on attracting new businesses to the area, Festa said Business First’s focus is on business retention – providing assistance and support to existing businesses to encourage such growth, either directly or through referrals to companies providing free or reduced-cost services.
As investors in the nonprofit GRP, Whittington Consulting and PadillaCRT both provided their services at reduced costs.
Festa said the video could be used in direct marketing, but she said the goal is to drive viewers to the website to watch the video there and find additional information.
“The branding was really an effort to modernize ourselves and have a good landing point for people to understand what we do and know when to call us,” she said. “We measure our success in the number of businesses that we can touch and then the number of businesses that we can offer services to. The more businesses that know that we’re here to help, the more businesses that we can have an impact on.”
A business nonprofit launched a new website and video campaign.
Following the footsteps of a larger rebranding initiative, a local business assistance program is reaching out to area companies with an updated look.
Business First Greater Richmond, a program offered by economic development group Greater Richmond Partnership, recently launched a new website and 60-second video aimed at livening up the program’s brand and explaining its services for businesses more succinctly.
Developed in-house by GRP staff, the video, along with a new logo, served to inspire the look and feel of the website, which was designed by local marketing agency and GRP investor Whittington Consulting.
Grace Festa, business development manager for GRP, said the organization unveiled a larger, overall rebranding earlier this year. That initiative – the group’s first rebranding since 2004 – was conducted by PadillaCRT, another agency-investor, and updated the GRP’s logos and general look.
“Basically, it was time to do something new,” Festa said. “It made sense to coordinate it a little bit with the new GRP look, just to streamline everything, make things a little more modern.
“As you can tell on the new website, we also wanted to make it a little more fun,” she said. “We want to provide serious support to businesses, but there’s no reason you have to use drab colors or anything like that.”
The animated video sums up Business First’s services: collaboration with the economic development groups for the city of Richmond and Chesterfield, Hanover and Henrico counties to provide workforce, financing and real estate help, among other assistance.
Last fiscal year, the program contacted more than 700 companies, 150 of which were provided assistance in creating 420 new jobs.
Where the GRP focuses on attracting new businesses to the area, Festa said Business First’s focus is on business retention – providing assistance and support to existing businesses to encourage such growth, either directly or through referrals to companies providing free or reduced-cost services.
As investors in the nonprofit GRP, Whittington Consulting and PadillaCRT both provided their services at reduced costs.
Festa said the video could be used in direct marketing, but she said the goal is to drive viewers to the website to watch the video there and find additional information.
“The branding was really an effort to modernize ourselves and have a good landing point for people to understand what we do and know when to call us,” she said. “We measure our success in the number of businesses that we can touch and then the number of businesses that we can offer services to. The more businesses that know that we’re here to help, the more businesses that we can have an impact on.”