A new niche player has joined Richmond’s healthcare scene.
Hampton Roads-based Men’s Wellness Centers opened its first local office Feb. 1 at 4050 Innslake Drive in Innsbrook.
The company was founded in early 2015 by Tom Mills, its president and CEO. It now has offices in Newport News and Virginia Beach and is eyeing further expansion.
Men’s Wellness Centers offers three treatment programs: energy boost and weight loss, testosterone replacement therapy, and erectile dysfunction.
“Most men, when they go to their primary care physician, the physician doesn’t quite give them the proper treatment, most just gives them a prescription and sends them on their way,” said Mike Pishner, manager of the Richmond location. “We break down and treat the symptoms. There’s a low-lying reason as to why this is happening.”
When men turn 30, Pishner said, their testosterone level starts to drop. They experience a hormonal imbalance, just as women do.
“But when a man goes through that, they’re told to toughen up,” he said. “We’re actually here to help them feel better about themselves and get back to feeling the way they want to.”
Its new 2,500-square-foot Innsbrook office supports six full-time employees with one physician. Pishner did not share how much it cost to open the location.
He said he was brought on not only to manage the Richmond office but to also spur the company’s continued growth. He said the company will look to expand into Northern Virginia and North Carolina, with a goal of 15 to 30 locations in the Mid-Atlantic, opening one every three to four months.
“My goal would be to be all over the Mid-Atlantic and Southeast, all the way down into Florida,” he said.
He attributed the growth to the demand for its niche cache of services, and its success rate in acquiring patients.
“We’re closing in on 1,000 patients right now,” he said.
Broker Jason Guillot of Cushman & Wakefield | Thalhimer represented Men’s Wellness Centers in its search for space in Richmond.