Carytown shop closes, sells wares to neighbor

Franklin Goose's empty storefront at 3401 E. Cary St. Photos by Michael Thompson.

Franklin Goose’s empty storefront at 3401 E. Cary St. Photos by Michael Thompson.

One Carytown retailer’s closure is another’s opportunity.

Franklin Goose, a childcare goods store at 3401 W. Cary St., shut down last week, after seven years in business.

The store’s inventory, which included cloth diapers, strollers, car seats, baby carriers and furnishings, was promptly purchased by Clover, a children’s consignment shop located a few blocks down at 3024 W. Cary St.

Sheri Doyle launched Franklin Goose in 2009 and opened its storefront in 2010. She said her shop focused on products made in an eco-friendly way.

“We sold everything you needed to have a baby,” Doyle said. “We grew every year.”

Clover hopes to pick up Franklin Goose customers, particularly for its cloth diapers.

Clover hopes to pick up Franklin Goose customers, particularly for its cloth diapers.

Doyle said the decision to close was prompted by her husband getting a job that will allow them to travel the world.

Lyn Page, a Clover co-founder, said her store’s clients and Franklin Goose’s overlap.

“We bought it primarily because we were located nearby,” she said. “We have similar customer bases and we were both interested in sustainable businesses.”

Terms of the deal were not disclosed. It does not include taking over Franklin Goose’s 2,000-square-foot storefront. Page said the Franklin Goose brand will still be used. Two part-time employees formerly at Franklin Goose have been hired by Clover.

“(Doyle) had young moms coming in her store last week in tears,” Page said. “Her store clearly made a real impact here.”

Clover is one of three stores owned by Page and Jane Crooks. The other two are Ashby and Clementine, both of which are in Carytown. Page said she hopes Franklin Goose’s customers will look to Clover for their baby needs, especially for reusable diapers.

“The beauty of it is it will last you through all of your children,” she said of a reusable diaper. “I was fascinated to find out that using cloth diapers is a third of the cost of using disposable diapers.”

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