The Pitch: Advertising and marketing news for 7.26.16

Create Digital worked with local startup Learning Seed on design and development of a new fundraising platform. The project included a rebrand and launch of a new crowdfunding website and social media marketing plan.

The program aids young students in Kenya and India.

The Learning Seed program aids young students in Kenya and India.

Brad Perry, director of strategy for Create Digital, gave a presentation with the communications director for the United Network for Organ Sharing at the American Marketing Association’s Nonprofit Marketing Conference July 11-13 in Washington, D.C.

Ndp has joined the Trustworthy Accountability Group’s (TAG) new “Certified Against Fraud” initiative to fight fraudulent digital advertising. The agency is among more than 30 digital advertising participants to join the initiative, which requires participants to complete the organization’s rigorous anti-fraud requirements.

BES Studios captured a Silver Communicator Award for work on a video training project for the U.S. Army. The video, filmed over a nearly three-year timeframe and shot in a cinematic and episodic fashion, focused on the dangers of battlefield lasers. The award is the fourth national production award for the project, which also received a CINE Golden Eagle award, Telly Award and VIPA award.

BES also completed a two-year, 42-video project for the VCU School of Medicine’s Department of Health Behavior and Policy.

The Martin Agency is no longer working on advertising for Walmart, which had been a client since 2007. Paris-based Publicis Groupe has created a new entity to handle the retail chain’s creative and in-store advertising, according to Adweek.

Think has been retained by Midlothian-based Dawn Roy Real Estate for branding and marketing services.

massage equilibrium homepage

Massage Equilibrium homepage.

NetSearch Direct launched websites this month for clients YoungBlood Properties, a Mechanicsville-based custom homebuilder based in Mechanicsville; Massage Equilibrium, a massage therapy company in Roanoke; and Handyman Matters, a Richmond-based home improvement business.

Creative Visual Design launched a website for T-Room, an alternative news site.

Virginia Online Fantasy Sports has chosen Madison+Main as its agency of record. The agency is working with the Midlothian-based company to develop its brand and collateral materials prior to the launch of its operations later this summer.

The agency created a social media campaign for Ashland-based sandals-maker Cudas this month. The campaign focused on the company’s “Free Shoe Friday” sandals giveaway. Cudas also launched the first in a series of online videos made with user-generated content.

Meredith Mason has joined Madison+Main as an account executive. She was previously with Texas-based L2 Marketing.

93 Octane was selected by Rebuilding Together Richmond to create a new website. The site, which is aimed to better serve the community, partners, volunteers and donors, is slated to launch in the fourth quarter.

The agency also launched an integrated marketing campaign for Outdoor Dreams, an outdoor living design/build firm. The campaign includes email, landing page, digital ads and direct mail, with a message highlighting space design how-tos, outdoor living trends and a free planning guide.

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