Two Richmond coffee shops were converted into “Luke’s” in honor of the Gilmore Girls setting. (J. Elias O’Neal)
A company looking to expand its coffee brand across the U.S. is setting up shop in Richmond.
OK, not really, but if you’re a fan of the cult television series “Gilmore Girls,” then hopefully you were one of hundreds who got their fill of Luke’s Diner coffee Wednesday.
Both Captain Buzzy’s Beanery at 2623 E. Broad St. in Church Hill and Alchemy Coffee at 814 W. Broad St. near VCU were transformed into the TV series’ Luke’s Diner – a popular hangout spot for many of the main characters of the drama series.
The Richmond coffeehouses were two of more than 200 coffee shops nationwide to participate in the celebration of the 16th anniversary of the hit series, which first aired Oct. 5, 2000.
It also served as a publicity stunt for Netflix, which is bringing back the show Nov. 25 as a four-episode miniseries.
All morning until about noon, both Richmond shops served up free coffee drinks in cups adorned with coffee sleeves advertising the new Netflix miniseries using the Luke’s Diner brand.
Captain Buzzy’s Beanery at 2623 E. Broad St. in Church Hill. (J. Elias O’Neal)
Brian Russo, a supervisor at Captain Buzzy’s, said by the time he came to work around 6:30 a.m., a line had formed stretching from the front door to 26th Street.
He said Netflix provided the coffee shop with Luke’s Diner hats, aprons and a sign to post out front to hype the appearance of the shop.
“We were serving up coffee all morning,” Russo said. “It was the busiest we’ve been since the (UCI) bike race.”
Two Richmond coffee shops were converted into “Luke’s” in honor of the Gilmore Girls setting. (J. Elias O’Neal)
A company looking to expand its coffee brand across the U.S. is setting up shop in Richmond.
OK, not really, but if you’re a fan of the cult television series “Gilmore Girls,” then hopefully you were one of hundreds who got their fill of Luke’s Diner coffee Wednesday.
Both Captain Buzzy’s Beanery at 2623 E. Broad St. in Church Hill and Alchemy Coffee at 814 W. Broad St. near VCU were transformed into the TV series’ Luke’s Diner – a popular hangout spot for many of the main characters of the drama series.
The Richmond coffeehouses were two of more than 200 coffee shops nationwide to participate in the celebration of the 16th anniversary of the hit series, which first aired Oct. 5, 2000.
It also served as a publicity stunt for Netflix, which is bringing back the show Nov. 25 as a four-episode miniseries.
All morning until about noon, both Richmond shops served up free coffee drinks in cups adorned with coffee sleeves advertising the new Netflix miniseries using the Luke’s Diner brand.
Captain Buzzy’s Beanery at 2623 E. Broad St. in Church Hill. (J. Elias O’Neal)
Brian Russo, a supervisor at Captain Buzzy’s, said by the time he came to work around 6:30 a.m., a line had formed stretching from the front door to 26th Street.
He said Netflix provided the coffee shop with Luke’s Diner hats, aprons and a sign to post out front to hype the appearance of the shop.
“We were serving up coffee all morning,” Russo said. “It was the busiest we’ve been since the (UCI) bike race.”