For its second office, a Virginia Beach-based event design company has chosen a downtown stretch of Broad Street that’s on a hot streak for attracting new tenants.
Isha Foss Design, a firm that helps design weddings and corporate parties with linens, furnishings, table settings and flowers, next month plans to open an office and showroom at 106 W. Broad St.
“I do event-scaping and floral design,” said owner Isha Foss, who launched the company in 2001 with an office and warehouse in Virginia Beach. “We’re like an interior designer for your event.”
Foss got into the events business after working in IT. When it came time to plan her wedding, she realized there was probably demand for a business to help with events design.
“Planning a wedding was like planning a building going up with budgets and deadlines,” she said.
Since launching about 15 years ago, Foss has built a steady book of business mostly in the Hampton Roads area. She has done destination weddings, and serves Virginia, North Carolina, and Washington, D.C. The company has three employees and works with freelancers.
Foss said the “untamed look” is popular trend for events.
“We’re certainly seeing a lot of this wild foliage look with lots of greenery and vines,” she said.
The Richmond office, a 600-square-foot space most recently home to Kindred Spirit, gives Isha Foss Design a more centralized location to meet clients and the opportunity to tap into different markets.
Foss said she was attracted to open on the 100 block of West Broad Street because of its proximity to Quirk Hotel.
Storefronts on surrounding blocks have sprung new life in recent months. Charm School, an ice cream shop and bakery, plans to open at 311 W. Broad St. Ledbury recently moved its downtown headquarters and showroom next door, and Rider Boot, a local shoemaker, is opening just east at 18 W. Broad St.
“I’m from Detroit – I’m a city girl,” Foss said. “I like what is happening in Richmond.”
The challenge for Foss in Richmond, she said, will be to get the word out. To do so, she has plans to meet with vendors around town who can vouch for her to potential clients.
“A vote of confidence from a vendor they know and trust is always helpful,” Foss said.