The Pitch: Advertising and marketing news for 12.13.16

Scholarship recipient Eric Enninful with Brandcenter managing director Don Just, left, and Spurrier president Ingrid Vax and CEO Donna Spurrier, right.

Scholarship recipient Eric Enninful with Brandcenter managing director Don Just, left, and Spurrier president Ingrid Vax and CEO Donna Spurrier, right.

Workshop Digital has been selected by ChamberRVA and Thrive, a program of the Greater Richmond Small Business Development Center, to handle SEO site audits for both of their websites to improve search visibility. Workshop is also managing Thrive’s paid social media marketing.

Second-year Brandcenter student Eric Enninful is the 2016 recipient of a $5,000 annual scholarship from Spurrier Group. The media and research firm has contributed $45,000 since 2008 to support scholarships for nine Brandcenter students who intend to pursue a career in the advertising field.

Addison Clark developed a marketing campaign for client Embrace Treatment Foster Care, one of the largest foster care organizations in Virginia. The campaign, “A Very Merry Foster Care Christmas!” was created to solicit donations from individuals and businesses for foster children’s gifts for the holidays through GoFundMe. The agency designed a brand concept for the campaign, along with landing page, social media advertising, email marketing and print design.

Addison Clark also launched the Careers website for client Aberdeen Proving Ground, a U.S. Army facility in Aberdeen, Maryland. The agency previously developed a website for APG’s Family, Morale and Welfare division.

Martin Agency and McKinney alum Amy Baril has joined ndp as media director. Baril was previously a media strategist for Blue Cross Blue Shield North Carolina, following stints at The Martin Agency, Circuit City and Durham-based McKinney, where Baril led multimedia initiatives for Nationwide Insurance, Sherwin-Williams, NASDAQ, Virgin Mobile and Travelocity.

Madison+Main launched HardestHitVA.com, an awareness website from the Office of the Attorney General.

Madison+Main launched HardestHitVA.com, an awareness website from the Office of the Attorney General.

Ndp won multiple awards in healthcare advertising shows for its “VCU Shift” campaign for VCU Health. The campaign received a silver award in the Healthcare Marketing IMPACT Awards, sponsored by Modern Health and Ad Age magazines, and a silver in the eHealthcare Leadership Awards, presented at the 20th annual Healthcare Internet conference.

The agency also picked up a gold in the eHealthcare Leadership Awards for work done for Connecticut-based Gaylord Specialty Healthcare and a silver for a United Health Systems campaign.

Think has been retained by local preparatory school Collegiate School for branding and creative services to include a 2017 refresh of its quarterly magazine, Spark. The agency has also completed its “2016 Global Holiday” campaign for Richmond investment bank Harris Williams & Co. The campaign includes illustration, web and print components.

Visual Appeal LLC worked with locally based Accent Draperys and Fine Interiors on its “Love Your Space!” brand update and website relaunch. The studio was also selected by Washington, D.C.-based Bread for the City for its direct mail marketing and graphic design needs. The organization provides services such as food, clothing, healthcare, legal and social services to D.C. residents living with low incomes.

Big River has been hired by Carolina Brewery, a Chapel Hill, North Carolina-based brewery, to create its brand blueprint. The new brand will guide the overall brand experience and all communications and strategy starting with social media strategy and content development.

The Idea Center launched a new website for AMF Bakery Systems.

The Idea Center launched a new website for AMF Bakery Systems.

The Idea Center launched a new website for AMF Bakery Systems, a manufacturer of high speed bakery equipment with headquarters in Richmond. A website redesign for The Pediatric Partners of Virginia also went live.

The Dermatology Center of Fredericksburg hired The Idea Center for website design and an integrated campaign that includes branding, SEO services, photography and videography. Dunlap & Partners, a local engineering design services firm, has retained The Idea Center for website design and SEO services.

Madison+Main launched HardestHitVA.com, an awareness website from the Office of the Attorney General that complements Mark Herring’s anti-heroin abuse initiatives across the commonwealth and his office’s award-winning documentary, “Heroin: The Hardest Hit.” The website is the latest digital installment of the attorney general’s multiphase fight against Virginia’s opioid abuse epidemic.

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