The Pitch: Advertising and marketing news for 7.25.17

Circle S studio redesigned the website for Kinsley Construction.

Circle S studio redesigned the website for Kinsley Construction.

Circle S studio launched a responsive website redesign for Kinsley Construction, a Pennsylvania-based Mid-Atlantic commercial construction firm. The studio also started on strategic messaging and a brand launch for averhealth, a Richmond-based substance-use recovery monitoring and care management company. The new brand was introduced at the National Association of Drug Court Professionals conference, and a website redesign is in progress.

CreativeMktGroup was named agency of record for Peter-Blair Accessories, a Richmond-based men’s wholesale tie and accessories company. The agency worked on a rebranding strategy, collaborating with Red Orange Studio to develop a new e-commerce and mobile friendly website. The new brand and site are slated to launch this summer.

CreativeMktGroup also hired Chad Reamer as creative digital manager. Reamer will manage digital marketing clients and projects including social media marketing, email marketing and blogging.

The READ Center unveiled a new logo and website. The logo was developed by VCU students participating in the university’s CreateAthon. The website was designed by Jonas Marketing Associates and features a streamlined design, tutor resources and media kit.

Madison+Main created a new logo for Richmond Raceway.

Madison+Main created a new logo for Richmond Raceway.

TribleWork launched a new website and rebrand for Landmark IP, a local intellectual property law firm. The web design firm worked with Workshop Digital on search optimization.

The Martin Agency launched a campaign for Subway, a new client. The campaign, targeting primarily millennials, includes TV, digital and social media.

Madison+Main worked with Richmond International Raceway on a new brand identity. Work included a double-R logo for the venue, which rebranded as Richmond Raceway.

Addison Clark produced an informational video for Ladder Secure, a safety device to prevent ladder falls created by Richmonder Bill Garrison. Addison Clark was also named agency of record for Richmond Corporate Video. It will provide the production company with ongoing marketing services including search engine optimization, web design and email marketing.

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Murphy & McGonigle launched a new website with videos produced by content-production company Kelley and photography by William Robinette. The video series highlights the corporate securities law firm’s New York and Washington offices and some of its practice areas and initiatives.

VCU Brandcenter founder Diane Cook-Tench has been named one of this year’s six inductees to The One Club Creative Hall of Fame, which recognizes innovators and achievers in creative communications. The ceremony will be held in New York City on Sept. 18.

The marketing department for engineering firm Timmons Group won a national award from the Society of Marketing Professional Services for its campaign titled “I Love my Engineer.” The campaign, which was entered in the society’s Marketing Communication Awards competition, was launched on Valentine’s Day and included a billboard, direct mail and advertising focused on developing new relationships with architects within the region.

Randall Branding launched a new website for RRMM Architects.

Randall Branding launched a new website for RRMM Architects.

Randall Branding Agency launched a new website for RRMM Architects. The agency designed and developed the site, showcasing structures built by both the firm and in-house company RRMM Design Build. The agency was also contracted by UMFS, a local youth social services organization, to collaborate on a capital fundraising campaign. Work will include conceptualizing the theme for the campaign, designing and launching a landing page and creating collateral.

Spurrier Group is collaborating with hunger-relief organization FeedMore to develop strategic campaigns aimed at reaching targeted audiences. The primarily pro bono work will include media research, strategic planning, channel and media planning, media negotiation and messaging placement, and evaluation.

Planet Central created a new television campaign for client Tilson Homes, a Texas-based homebuilder. The campaign’s three commercials focus on rural family living and the company’s flexibility in building homes on customers’ land.

Free Agents Marketing was retained by Equity Concepts LLC, a Henrico-based wealth management and financial services firm. Work will include public relations, creative services and digital media outreach. FAM is also working with YWCA of South Hampton Roads to increase awareness of the nonprofit’s services. The agency will use an integrated approach to combine branding, creative, digital marketing and public relations efforts.

Think provided pro bono website design and development for Worthdays, a local nonprofit focused on children impacted by foster care.

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