A local juice bar has picked its second spot in the region, while beginning to plant seeds for expansion further afield.
North End Juice Co. is taking over 1,300 square feet once occupied by Gogi Bibimbap in the Shops at the Arboretum retail center at 9101 Midlothian Turnpike.
It’s the company’s second location in the metro area, adding to a walk-up store at 718 N. Cleveland St. in the Museum District.
“It’s a larger space than what we’re used to,” owner Channing Miller said. “We have people that drive from Midlothian to our location in the Museum District … so we decided to open a location here.”
The Midlothian spot is targeting an October debut, Miller said. It plans to hire about 10 employees.
Broker Robby Brownfield with CBRE | Richmond, along with fellow brokers Ned Brooks and Tyler Brooks of CBRE | Hampton Roads, handled the lease – one of its first since taking over leasing in August of the 102,000-square-foot shopping center, which was purchased in June by an Alabama-based real estate investment firm. Cushman & Wakefield | Thalhimer manages the property.
North End Juice Co. launched less than a year ago, offering pressed juices, smoothies and coffee. Its menu also includes a few food items such as breakfast burritos, stuffed croissants and acai bowls.
The move into Midlothian is a family affair of sorts.
Miller operates his flagship Cleveland Street location next door to Incredible Edibles Bakery, a wedding cake and dessert shop operated by his mother Debra Miller and brother Cliff Miller.
With the larger space able to accommodate 40 to 50 patrons, Miller said, the Midlothian location will have an expanded menu that includes flat breads, avocado and salmon toast, salads to go, and a salad bar inside.
That also includes desserts from his North End Ice Cream brand, which launched this summer next to the juice stand in the Museum District to serve gelato and vegan ice cream. Miller said the same flavors will be available in Midlothian.
“We were very successful with the ice cream launch,” he said.
Miller said he is contemplating launching more sites around Richmond and beyond.
“I’m looking for a location in Church Hill,” he said. “We get a lot of people from that neighborhood who frequent the juice bar on Cleveland Street, and I like what’s happening in that neighborhood.”
He said he’s also looking for sites in Shockoe Bottom, Charlottesville, Virginia Beach and the greater Washington, D.C. area.
Correction: CBRE | Richmond handles leasing for the shopping center, not management as reported in an earlier version of this story. Cushman & Wakefield | Thalhimer manages of the property.