The Pitch: Advertising and marketing news for 10.31.17

Fuel Creative produced a documentary film (view trailer here) on the installation of the SR-71 Blackbird aircraft inside the Science Museum of Virginia. The documentary, titled “Blackbird: Legacy of Innovation” and directed by Fuel co-owner Todd Hervey, will premiere Nov. 8 and have free showings at the museum on Veteran’s Day, Nov. 11. It will also be broadcast on WCVE.

HeliumStudio created a mini-site for The VEA Fund for Children and Public Education, the political action committee of the Virginia Education Association. The mobile-responsive website includes information about candidates and allows users to donate to the fund. The studio also launched a mobile-responsive site for Jerry Brothers Industries, a conveyer and power belt manufacturer with offices in Richmond and Charlotte, North Carolina.

Ndp’s napkins for VCU Massey Cancer Center.

Ndp created a campaign for VCU Massey Cancer Center promoting mammograms as part of Breast Cancer Awareness Month. From Oct. 23-27, food trucks downtown distributed about 10,000 pink napkins with the messages “Mammos matter” and “A mammo on your lunch break is only a short walk away at our downtown clinic.”

Kelly Markey returned to ndp as a copywriter, a role she previously served at the agency from 2006 to 2009. She was most recently a copywriter for West Cary Group. At ndp, Markey works on accounts including VCU Health, Maymont and University Health System.

The Hodges Partnership is working with Henrico-based Virginia Dental Association Foundation to raise awareness about its mission and programs. The PR firm has been engaged by Direct Choice Inc. to help the Philadelphia-based marketing agency position and announce its new customer experience division. Hodges also is working with Petersburg-based Waukeshaw Development and its Beale’s and Trapezium Brewing Co. breweries on media relations and content.

The Martin Agency’s Purina Mills ads feature livestock herds in the shape of a thumbprint.

The Martin Agency launched a new campaign for Purina Mills. Called “No Two Herds Are Alike,” the campaign is running as a trade ad in publications for dairy producers. Martin also released its newest TV spot for Geico. The spot about a Queen’s Guard taking a casual Friday is part of the insurance company’s “It’s Not Surprising” campaign.

BigTree was hired by Piperbear to redesign and rebuild its website. The Richmond-based firm focusing on property management, interior design and renovation planning previously worked with BigTree on a rebranding earlier this year.

A website designed and developed by Whittington Consulting for Augusta County Economic Development won a Gold Excellence in Economic Development Award in the general purpose website category from the International Economic Development Council.

The Idea Center was hired by Richmond-based Dallan Construction to rebuild its corporate website in a mobile-friendly format.

Dotted Line Collaborations was retained by Hanover County to produce a four-year social media advertising campaign to recruit new volunteers for Hanover Fire-EMS, which was awarded a federal grant to boost volunteer marketing efforts. The agency was also hired by TK Promotions, a local promotional products company, to conduct a strategic brand assessment, develop a marketing plan and produce a new logo, website and marketing materials.

Torx launched redesigned websites for local businesses Ameritone Inc. and Rainmaker Studios and for Alliance Capital Ventures, a financial planning firm based in Philadelphia and Charlotte.

Torx’s work for Ameritone Inc.










Red Orange Studio picked up a three new clients: Glen Allen-based Pinnacle Living, formerly United Methodist Homes; Startup Virginia, a Shockoe Bottom-based business incubator; and social services nonprofit YWCA Richmond. The studio hired Haley Hollenbach as senior designer and promoted Andre Johnson to senior designer and Jolinda Smithson to business development director. Red Orange also launched a stroke video website for longtime client Sentara Healthcare.

Addison Clark was hired by Good Neighbor Village, a local residential community for adults with mild to moderate intellectual disabilities. Work will include building a new website and managing its social media and online advertising initiatives.

Think was hired by Gifted, a local curated gifts company, to create a new logo, business identity system and website. Think also was hired by Manakin Property Services to create a brand package with new logo, pocket folders, business cards and website.

Fable completed a brand campaign for The Steward School including print, digital and broadcast. Work included creative strategy, conceptual development and production. The agency also created a new admissions brochure that includes a puzzle wheel on the cover that prospective students and parents can manipulate. Studio Flatland provided animation for the campaign’s digital banners, and Rainmaker Studios was enlisted for the broadcast work.

Fable’s admissions brochure for The Steward School.

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