The Pitch: Advertising and marketing news for 6.26.18

Alice Blue’s creations for its American Heart Association campaign.

Alice Blue worked with agency CDM in New York on a food education campaign for American Heart Association. Work included character design, character creation and animation, print renderings, social media content and an augmented reality component.

Proforma affiliate The Branding Agency acquired Raleigh-based Spyglass Promotions. The deal expands the agency’s footprint in North Carolina and adds Spyglass owner Phillip Simson to its staff.

Red Orange Studio launched a new website for Equity Concepts, a Richmond-based wealth-management firm. The studio worked on a rebrand for the firm earlier this year. Brain Box Solutions hired small business division Slice to develop a new website following a rebrand, and the division is working with Wythe Ave Consulting to rebrand Parallel Management, a local executive coaching company.

The King Agency won three Telly awards for its work for McGeorge Toyota: a silver for its “A Relationship Built on Trust” and bronzes for its “Chef & Farmer” and “Therapist & Client” spots. The agency won seven Aster awards – four golds, two silvers and a bronze – for work for Pediatric Dental Center of Frederick, Virginia Surgery Associates, Sentara Martha Jefferson Hospital Entry and Vascular Surgery Associates.

Richmond native Vann Graves was named executive director of the Brandcenter. The Open High School grad was most recently chief creative officer at J. Walter Thompson, Atlanta.

Barber Martin Agency launched its annual summer internship program, The Playground, with four new interns and two new clients: Virginia Beach-based beverage brand Strike Force Energy and Food Not Flowers, a Richmond-based food-delivery service. The interns will work with the businesses for eight weeks and include VCU student Mariah Harrison and recent graduate Jessi Leonard, Brandcenter student Lou Guy, and rising UR senior Tim Wing.

A still from The Martin Agency’s video for Penske.

Yogg was hired to complete a new logo, ID system, video production and still photography for Michigan-based Davis & Davis Orthodontics. Maryland-based Hallman Orthodontics hired the agency to complete a name change, logo and ID package.

The Martin Agency released a 30-second video for truck rental company Penske. The agency worked on the spot, called “Confidence,” with national production company Supply & Demand, director Mac Premo and truck photographer John Sterling Ruth.

Studio Center won 10 Telly awards for its work for clients GenEdge, Scientific Games, Melinda Katz, Old Dominion University, Health Warrior, Portsmouth Pavilion, the National Assessment of Educational Progress, Norfolk Academy and the Mid-Eastern Athletic Conference.

Ndp released a print and billboard campaign for VCU Health. The campaign focuses on the health system’s trauma center and will run in the Richmond market through the summer.

Ndp launched a campaign for VCU Health’s trauma center.

Ndp won five Digital Health Awards – one gold, silver and bronze, and two awards of merit – for its work for VCU Health. It won four Hospital Marketing National Advertising Awards – a gold and three silvers – for its work for VCU Health, Baton Rouge General in Louisiana and Kindred Healthcare in Kentucky.

Native Collaboration acquired Nashville-based Welker House Films and added founder Robert Dyar Jr. as creative director.

Parkwood Creative hired Randall Branding to refresh its website. Parkwood wrapped up three long-form video projects for Navy Medicine, five web videos for Allianz Global Assistance and a video campaign for American College of Radiology in Washington, D.C.

Parkwood is completing a series of brand videos for John Tyler Community College and had a video for education organization City Year Washington, DC screened at an annual fundraising gala. A video the agency created for TEDxRVA was included in the GWAR portion of the “Declaration” exhibit at the Institute for Contemporary Art at VCU.

Think was hired by WebStrategies Inc. to redesign websites for local nonprofit St. Joseph’s Villa and its schools, Brook Road Academy and Sarah Dooley Center for Autism. The agency completed the spring issue of D.C.-based Georgetown Day School’s biannual magazine.

Addison Clark developed branding and a website for TubesToday, a local company that helps surgeons expedite ear tube placement in children. The site has an appointment feature that syncs with local surgeons’ scheduling platforms.

Elevation completed a brand refresh for Chesterfield-based Community Foundation. Work included new brand messaging and an abbreviated tagline, along with a new logo and video.

Colab launched a website for local hunger-relief nonprofit FeedMore. The new site showcases the nonprofit’s programs and highlights its network of service agencies.

Fable and Stolen Moment Productions won an Emmy Award for their brand film, “The Boy and the Bucket: A Fable.” The two-minute video was selected over five other nominees in the commercial single spot category by the National Academy of Television Arts & Sciences’ National Capital Chesapeake Bay Chapter, which presented the awards June 23.

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