The owners of a downtown Richmond pool hall are lining up their next shot around the corner.
Jim Gottier, and his wife Andrea Ball, who opened Greenleaf’s Pool Room four years ago on the ground floor of the Residences at the John Marshall, are planning an indoor mini-golf venture elsewhere in the same building at 508 E. Franklin St.
Dubbed Hotel Greene, the venue will take shape in 7,000 square feet of space the couple is leasing.
“It’s highfalutin’ mini-golf,” Gottier said during a tour of the space Monday afternoon. “We think it’s a concept that’s going to be received well by people who visit and live downtown.”
Work on the space, pending permitting approval, is set to begin in September, with the venue opening to the public by spring 2019.
Brokers Reilly Marchant and Jim Ashby with Cushman & Wakefield | Thalhimer represented the landlord in the lease.
Todd Dykshorn with Richmond-based Architecture Design Office | ado is designing the space. Conquest Moncure & Dunn is the general contractor.
Nationally renowned Rick Araluce, a Seattle-based diorama miniatures artist, has been retained to sculpt and design each hole. Gottier first saw Araluce’s works on display at the Smithsonian American Art Museum’s Renwick Gallery.
“I sent him an email and told him what we were doing,” Gottier said of his initial interaction with Araluce. “I was nervous he would ignore my email because, you know, I thought he would think what we’re doing was crazy, but he responded.”
Located in the belly of the former Hotel John Marshall, which since has been converted into apartments and first-floor commercial space, Hotel Greene would include 13 holes of mini-golf, a bar and restaurant.
“Greenleaf’s and Hotel Greene will continue to operate separately,” Gottier said.
As the group develops a separate menu for Hotel Greene, Gottier said the venture will include a Greenleaf’s Room Service menu, where people can order Greenleaf’s signature Monte Cristo and French dip sandwiches while playing mini-golf.
The redesign of the space and the mini-golf course will be centered on the look and feel of a slightly faded, grand European hotel, Gottier said. Many of the holes will be crafted to feature amenities patrons would find in such a facility, such as a grand lobby area, spa and library.
“When you get your keys to your room, if it’s a rather large hotel, people usually get lost,” Gottier said. “Essentially, that’s how this course is being designed. You’re getting your ball and club at the front desk area, which acts as your key, and the course is you trying to find your room.”
To give the feel of being on a golf course, Hotel Greene will have a beverage cart making rounds to provide hot dogs and booze slushes.
Hotel Greene patrons will launch their mini-golf game at the foot of a large stairwell terrace being designed to accommodate cultural events in the lobby area.
“At the first tee box, you’ll putt your ball through a wall to the second level onto the first green, where you’ll begin,” Gottier said. “There’s going to be a TV mounted on the wall so people can see if their ball made it to the green.”
From there, Gottier said golfers will meander their way through the space that includes the former kitchen of the Hotel John Marshall.
“We’re going to keep the original tile from the kitchen,” Gottier said. “We just want it to be good fun.”
While mini-golf is the featured attraction for Hotel Greene, Gottier said those who wish not to participate will be able to frequent the lobby area, which is being designed to accommodate a fireplace, lounge and bench seating, a bar and cafe tables.
Encouraged by downtown’s evolution, Gottier said opening Hotel Greene is a testament to the success of the Greenleaf’s.
“This wouldn’t have been possible without the support of Richmond, and what’s happening downtown,” Gottier said. “When we launched Greenleaf’s, we didn’t know how it was going to be perceived, but so far, we’ve been doing well. That’s given us the confidence to move forward with Hotel Greene.”