The Pitch: Advertising and marketing news for 9.11.18

The Martin Agency launched its latest campaign for Land O’Lakes’ Soft Squeeze Spread. (Courtesy of the Martin Agency)

Think is producing a direct mail campaign for Georgetown Day School’s 2018-19 alumni reunions. Work includes save-the-dates, invitations and supporting print and digital elements. The agency also is designing internal marketing materials for Collegiate School’s development office.

Think is producing a direct mail campaign for Georgetown Day School’s 2018-19 alumni reunions. (Courtesy of Think)

S2 Creative is working with The Bank of Southside Virginia on marketing and ad campaigns. Work includes a consumer-facing summer campaign called “Your Summer. Your Bank,” consisting of posters, teller inserts, Facebook covers, website homepage sliders and giveaways including T-shirts and tote bags. A business customer-focused campaign is in the works for the fall. S2 created similar campaigns for BSV last year.

AMA-Richmond is launching a mentorship program pairing marketing veterans with young professionals. Mentors will help protégés gain real world experience and understanding of various marketing career paths and skills. The local chapter of the American Marketing Association is seeking both mentor and protégé applicants. Applications and details are available here.

Addison Clark built an e-commerce website for FNBrilliant, a Maryland-based eco-friendly products startup. The agency will be providing ongoing social media marketing services for the company. Addison Clark also is providing marketing services for locally based James River Dermatology. Work includes a new mobile-responsive website and print pieces supporting the company’s brand strategy.

The Martin Agency launched its latest campaign for Land O’Lakes’ Soft Squeeze Spread. The campaign includes a 30-second spot and four 15-second videos showing butter tearing food apart and set to music produced by Butter, a New York-based sound studio.

Madison+Main signed five new clients: Midlothian-based CPA firm Adams, Jenkins and Cheatham, Richmond-based electrical contractor Chewning & Wilmer Inc., Northern Neck-based custom glassware producer Arton ProductsVirginia Diabetes Council and Girl Scouts of the Commonwealth of Virginia.

Madison+Main’s Katie Rossberg

Madison+Main hired Katie Rossberg as an office manager. The Randolph-Macon graduate previously served as office administrator for confectionery company Mavalerio.

Sprocket Media Works completed a PSA for security firm Idemia promoting an app designed to reduce identity theft in Alabama. Sprocket created videos for HCA Healthcare promoting health readiness assessments, and it also produced animated videos for Mattress Recycling Council promoting recycling in Rhode Island, Delaware and California.

Padilla promoted Caroline Hutchinson from account executive to senior account executive in the firm’s food and beverage practice. Jenna Green was promoted from account executive to senior account executive in its corporate practice. Both are based in Padilla’s Richmond office.

Padilla’s Caroline Hutchinson

TFB Agency launched a back-to-school social campaign with Ashby, a secondhand clothing store in Carytown, working with micro-influencers at VCU and advertising on Instagram Stories. TFB also landed West End-based At Your Door Pediatrics as a client. Work will include PR, content strategy, social media content and an informational video produced by Departure Point Films.

Red Orange Studio is developing a new brand, book cover and website for Ruth Soukup, an author, blogger and entrepreneur. The agency picked up new clients including University of Virginia Facilities Management and Chesterfield County Police Department.

Monarch Productions produced a series of videos for Home Building Association of Richmond promoting its 2018 Student Construction Conference. The videos highlight home building professionals who have achieved success in their industries without a college education.

Padilla’s Jenna Green

Chesterfield County launched two new websites following redesigns of its local government and library sites. The new sites are designed to be easily navigated from any device and were shaped with feedback from a citizen survey, focus groups and user testing. Chesterfield worked with Kansas-based CivicPlus to develop the sites and produced a video explaining the process.

Colab launched websites for Pennsylvania-based Mericle Commercial Real Estate Services and New York-based wine importer Maisons and Domaines Henriot America.

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