The Pitch: Advertising and marketing news for 1.8.19

Barber Martin Agency’s campaign for Virginia Lottery featured photos by Cade Martin.

Response Marketing Group picked up new work for five clients. North Carolina-based Pierce Insurance retained RMG for a website refresh, sales strategy and consulting, a multichannel customer communication plan, and a marketing resource audit and refresh. Explore Georgia hired the agency for a visitor data portrait analysis, clone modeling and advertising testing.

New York-based AIG’s wealth management group engaged RMG for a consumer campaign refresh. Florida-based West Volusia CVB is receiving a visitor data portrait analysis, with work including a communication assessment, digital marketing strategy and media buying. And Virginia Farm Bureau hired RMG to develop marketing support materials, radio scripts and sales materials for an insurance policy relaunch.

Ndp designed a website for local market Yellow Umbrella Provisions.

Richmond-based photographer Cade Martin shot images for a Virginia Lottery campaign by Barber Martin Agency. The shots captured people’s reactions as they were given lottery tickets as holiday gifts.

MadBoxMade, formerly MadBox, produced a spot for Barber Martin for women’s accessories retailer Cato Fashions. The spot will run nationally through January and is posted on Cato’s YouTube channel.

RVA Video and Dreams Factory produced a brand film for Richmond Aesthetic Surgery. The four-minute clip is part of RVA Video’s “Meet You” campaign for Dr. Neil Zemmel’s plastic surgery practice. Work includes social media posts using images taken from the film.

903 Creative moved to 404 N. Robinson St. The graphic design firm previously was based in Scott’s Addition.

Georgetown Day School’s fall-winter magazine.

Think completed design work for Washington, D.C.-based Georgetown Day School’s fall-winter magazine. MBM Marketing hired the agency to design a quarterly brochure and resident newsletter for Covenant Woods, a Mechanicsville-based retirement community.

Henrico-based Puck’s Market hired Think for brand development of a wine club. Work includes logo design and marketing collateral.

Wildfire designed a new website for Polytex Fibers, a Texas-based packaging line focused on the pet food industry. Parent company Five Star Management Corp. retained the agency to design and develop websites for other divisions in 2019.

Wildfire assisted Health Warrior in a product launch that included subscription boxes with swag and recipe cards, digital and social media campaigns, and a website face lift. The agency also is developing a fundraising campaign for Wake Forest University’s Deacon Club. The campaign will include digital and traditional channels tied to National Signing Day for the club, Wake Forest’s athletics fundraising arm.

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