Miniburger chain grabbing seconds in Southside

Burgerim is joining Texas Roadhouse, Cava Mezze Grill and Mission BBQ in the Swift Creek Place retail development under construction at 13501 Hull Street Road in Chesterfield. (J. Elias O’Neal)

Already planning to roll into Henrico, a West Coast burger chain is preparing to add more heat to a Chesterfield retail center under development.

Burgerim is opening its second Richmond-area location in the Swift Creek Place shopping center under construction at 13501 Hull Street Road near Brandermill.

The mini-burger concept is set to take over 1,530 square feet in the center to be anchored by several national chain restaurants, including Texas Roadhouse, Cava Mezze and Mission BBQ.

A map of Swift Creek Place. Click to enlarge. (Thalhimer)

The California-based burger chain already is planning a location in the Publix-anchored Nuckols Place development at 5400 Wyndham Forest Drive in Henrico County.

Lindsey Barden of Dark Horse Commercial Real Estate represented Burgerim in the lease transaction. Cushman & Wakefield | Thalhimer brokers Connie Jordan Nielsen and Alicia Brown represented the landlord.

Burgerim, which translates to “many burgers” in Hebrew, was launched in Tel Aviv, Israel, in 2011. It since has grown to more than 50 locations nationwide, with higher concentrations in California, Texas, New York and Florida.

The chain emphasizes that it sells miniburgers, not sliders. The miniburgers are made with 2.8-ounce patties — meat that is slightly larger than a typical slider, according to its website.

Patrons can customize their miniburgers with 10 types of patties, including beef, Wagyu and lamb, as well as with whole wheat, gluten-free or sesame seed brioche-like buns and toppings such as grilled onions, avocado, bacon and pineapple.

Patrons can order as many as 16 different burgers at once at Burgerim. (BizSense file photo)

The minimum order is a two-pack of burgers, and patrons can order as many as 16 burgers at once. Burgerim also serves specialty burgers, such as its Cowboy Burger, made with cheddar cheese, bacon, an onion ring and barbecue sauce.

Beyond beef, Burgerim’s menu also includes chicken wings, salads, fish and meat-free options such as falafel.

Opening dates for the two Richmond-area restaurants have not been announced. Burgerim could not be reached for comment Monday.

The chain operates seven locations in Virginia, in Fredericksburg, Ashburn, Manassas, Arlington, Haymarket, Brambleton and Harrisonburg, according to its website. Outside of Richmond, Burgerim is preparing to open outposts in Norfolk, Yorktown, Falls Church, Loudoun and Fredericksburg.

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