The Pitch: Advertising and marketing news for 6.25.19

WorkLab’s campaign promotes the release of Hardywood Park Craft Brewery’s golden ale in six-pack cans.

Work Labs created a campaign promoting its Work Beer collaboration with Hardywood Park Craft Brewery. Using taglines such as “For a job well done” and “You earned it,” the campaign promotes the golden ale’s release June 28 in six-pack cans and at Hardywood locations.

Cade Martin’s photo.

Local photographer Cade Martin shot an image for the June 2019 cover of Smithsonian Magazine. The photo of Neil Armstrong’s Apollo 11 extravehicular visor was a collaboration with Smithsonian photo editor Jeff Campagna.

The King Agency designed a branding campaign for Touchstone Bank that includes full-page ads in local print publications, digital banner ads, two radio spots, social media, new website landing pages and TV spots launching in the fall. The campaign includes 3-D illustrations by London-based artist Peter Tarka.

LRL Racing added two summer interns. Emily Fair of Chester is a VCU senior studying PR and Erika Mabry is a senior at University of Mary Washington majoring in communications.

Part of the King Agency’s new campaign for Touchstone Bank.

Ashland Main Street Association rebranded as Downtown Ashland Association. The rebrand includes a new website designed by Ashland-based Martha J. Miller and logo designed by Maria Fabrizio of South Carolina. The website includes a business directory, events calendar, blog and sample trip itineraries.

Addison Clark is providing digital marketing services for On the Spot, a flooring company based in Powhatan County. Work includes advertising, social media, SEO and email marketing.

Elevation’s “Be a James Changer” ads will appear until September.

Elevation developed a new brand identity for James River Association. The identity was introduced via a campaign called “Be a James Changer” that involved print, digital, radio, outdoor and direct mail. Ads debuted in May and are slated to appear until September in Richmond and Williamsburg markets.

Colab hired Tyler Pease as a user experience strategist. The Virginia Tech grad previously worked as a front-end developer and content strategist at Virginia Farm Bureau and Whittington Consulting

Ndp launched an ad campaign for University Health System of San Antonio aimed at expanding its brand throughout the South Texas region. 

Tyler Pease

The “Now I Know” campaign features health system patient stories and experiences and multi-dimensional elements for a variety of marketing channels including TV, radio, print, social, cinema, digital media, mall banners and airport duratrans. 

Wildfire is developing grocery promotions, point-of-sale assets and product sheets for Ithaca Hummus, a cold-crafted hummus brand based in Ithaca, New York. 

The agency is working on a rebrand for Vint Hill, Virginia-based MTO Kombucha that is set to launch at the end of the third quarter this year. 

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