The Pitch: Advertising and marketing news for 11.12.19

Into The Flame – A Hue&Cry Film

Hue & Cry released its first animated short film. Called “Into the Flame,” the six-minute psychological thriller was directed by agency partner and creative director Sean McClintock, with final mixing by Overcoast. The film received awards of excellence at this year’s San Francisco Independent Short Film Festival and IndieFest Film Awards and was an official selection at the Indie Memphis Film Festival. A trailer was released Oct. 21, and the film’s official launch was Nov. 4.

NDP was hired by Virginia Department of Motor Vehicles to handle agency services on several traffic safety campaigns. Work will include creative development, strategic media planning and buying, public/media relations and pre- or post-campaign evaluation on five statewide DMV initiatives, including Checkpoint Strikeforce, Click It or Ticket and others.

Padilla’s Joe Smith consultancy completed brand work for The Shed, a Richmond-based company for renting personal property to businesses. Work included customer definition, strategy and positioning. Joe Smith also finished a phase of work for Polaris, a Minnesota-based sports vehicle manufacturer. Work included brand positioning and design, visual identity and brand activation. 

Red Orange Studio designed a logo for The Estate at River Run, an event venue at the former River Run Manor in Maidens.

Cade Martin’s hip hop-inspired photos will be featured next year on USPS stamps.

The Zest Lab was named lead agency for Gracious Home, a home décor store in New York City. Work will include a rebrand and bolstering the store’s e-commerce presence, as well as strategy and managing day-to-day marketing including local advertising, website redesign, emails, social media, remarketing and direct mail. 

Zest Lab was named lead agency for Vignobles Sullivan, a French wine importer representing four Bordeaux vineyards. The agency is tasked with driving traffic to retail locations to promote consumer sales and opening new markets to increase distribution. Work for each wine account will cover sales support materials, social media, buying and creating ads, and securing collaborators.

Local photographer Cade Martin created images for the United States Postal Service that appear on four 2020 USPS Forever stamps. Martin worked with art director Antonio Alcalá on the hip hop-themed images, which depict MCing, b-boying, DJing and graffiti art to represent the musical genre’s contribution to American culture.

West Cary Group launched a TV spot for Atlantic Union Bank. Entitled “Loyalty,” the 30-second spot stars basketball hall-of-famer Ralph Sampson lending his support to a pair of basketball-player brothers, rewarding them for the loyalty they show to each other. The ad will run on broadcast and cable channels across Virginia.

Elevation launched a campaign for Smithfield Foods’ Pure Farmland. The campaign uses the tagline “Grow your options. Change your world” and promotes the new product line of plant-based meat alternatives. The agency developed its marketing strategy and website, along with print, outdoor, digital banners, social media ads and point-of-sale collateral. Detroit-based Assembly Media is handling media for the campaign.

An ad from Elevation’s campaign for Pure Farmland.

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