The Pitch: Advertising and marketing news for 11.26.19


Padilla is doing PR and communications work for Kannalife, a Pennsylvania-based biopharmaceutical company developing cannabinoid-based therapeutics. The agency’s Richmond team will lead the work to include corporate communications, media relations and social media.

Addison Clark hired Jessica Carnegie as a graphic designer. The VCU graduate had been a graphic design intern and previously worked at the Richmond Symphony.

Colab developed a new website for Hilldrup Moving and Storage in Henrico. The redesigned site includes updated information and visuals. The agency also updated the website for Hilldrup’s “GoRelo” relocation arm.

The Martin Agency released new work as part of its campaign for CarMax. Continuing off the campaign’s previously released “Stickers” spot, the locally based used-car dealership is updating its dealer sticker with custom stickers that customers can choose from representing various causes.

Martin also released a new spot for Oreo. Called “Home Sweet Home,” the 30-second clip stars Latin pop singer Becky G and features music composed by Massive Music and performed by the artist.

Think was hired by Virginia Council of CEOs to roll out its 2020 membership drive campaign. Work for the local nonprofit will include strategy, design and development. The agency completed a series of design collateral for Hospice of the Piedmont in Charlottesville. Work included branded stationery and print materials for an investors welcome kit.

Elevation promoted four employees to new positions. C.J. Hawn is creative director after serving as an associate creative director for the past eight years. Carol Williams was promoted to account planning director. She was previously a senior account planner and has led strategic planning for the firm since 2006.

Cirrus Vodka’s rebrand includes a new logo and specifies Richmond as its hometown. (Cirrus Vodka)

Hunter Knierem and Kim Moore were promoted to account directors. Both were previously senior account managers. Knierem was hired in 2015, and Moore has been on staff at Elevation more than a decade.

Campfire & Co. completed a rebrand for Cirrus Vodka. Work included a new logo with a wavy pattern that references the distillery’s namesake cirrus clouds and specifies Richmond as its hometown.

Red Orange Studio completed website redesigns for Uzurv, a transportation company headquartered in Richmond, and for CK Bosworth, a local construction management firm. The agency is working with Blue Ridge Area Food Bank on brand strategy and logo designs for the Staunton-area nonprofit’s nutritional programs.

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