The Pitch: Advertising and marketing news for 12.11.19

The new website for the Virginia Judges and Lawyers Assistance Program. (Screenshot)

Torx was hired to develop a new website and provide ongoing digital marketing services for Child Care Resources, a nonprofit organization associated with the USDA Child and Adult Care Food Program.

Torx developed a new website for Virginia Judges and Lawyers Assistance Program. The site includes an event scheduling and organization platform and a sign-up feature for volunteers. Torx had previously provided the Richmond-based group with renaming and rebranding services, as well as ongoing digital marketing and print marketing services.

Stewart Media completed a media relations campaign for Daniels Sports Performance, a Henrico-based personal training company. The campaign covered the launch of a new athletics training program serving at-risk youth in Richmond and included coverage on local TV stations and their websites and social media platforms.

Stewart Media also completed a promotional campaign for rock band Big Something. The campaign promoted an annual Halloween-themed event in North Carolina and included print, radio and digital news placements in multiple N.C. media outlets and music industry publications. Work also included social media advertising and an email marketing campaign.

Elevation hired Casey Stokes and Katie Stone as account managers. Stokes was formerly a vice president at McGuireWoods Consulting in Washington, D.C. Stone was a senior account manager at EAB in Richmond.

The Martin Agency hired Derek Smith as an art director. A former college football player, Smith is assigned to the Buffalo Wild Wings account and was previously at Publicis Seattle. The University of Memphis graduate studied art direction at The Creative Circus in Atlanta.

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