The Pitch: Advertising and marketing news for 1.28.20

Some of Alice Blue’s ads for World Without Exploitation’s anti-sex trafficking campaign.

Local voice actor Paul Schmidt voiced a national campaign for Verizon Media Group promoting Yahoo-branded web assistance and protection products. The spots were recorded remotely from Schmidt’s home studio in Richmond and will begin running in February. 

Schmidt voiced a regional radio and online campaign for national credit union PenFed. The campaign was produced by Tysons-based agency White64. 

Schmidt was booked by The Martin Agency to voice a corporate video for confectionary company Mondelēz International at Rainmaker Studios

West Cary Group hired Kim Scheeler as senior policy advisor. Scheeler retired in December from ChamberRVA after 11 years as CEO. He was previously CEO of the Greater Tampa Chamber of Commerce. He will split his time between Richmond and Florida. 

Kristen Haff

Lisa Moran

West Cary hired Kristen Haff as a creative director. She previously served as digital design manager at retailer West Elm before starting KHWorks, a local branding and web strategy studio. West Cary also hired Lisa Moran as controller. She brings nearly 20 years of experience in accounting and finance.

Evergib provided branding, strategy and creative work for Women’s March 2020. The firm worked with the event’s national executive staff to develop promotional materials for the 2020 march in Washington, D.C. Work included posters, social media content and radio advertising.

Evergib provided branding, strategy and creative work for Women’s March 2020.

Addison Clark promoted three employees to senior account managers. Anne-Stuart Teter, Whitney Torres and Mackenzie Wilson were previously account managers with the agency.

Addison Clark launched a mobile-friendly website for Chester-based contractor Mueller Builders LLC. The agency will provide ongoing marketing support across a variety of channels. 

Alice Blue worked with New York healthcare ad agency Patients & Purpose to support World Without Exploitation, a coalition against sex trafficking. Work included a series of ads with the slogan “Let’s put this business out of business.”

Anne-Stuart Teter

Mackenzie Wilson

Novus Creative took photos for and designed the 2020 Ashland/Hanover Visitors Guide for the Town of Ashland. The 28-page guide is distributed at visitor centers across the state. 

Novus was part of a rebranding team for ASK Childhood Cancer Foundation. The new brand was unveiled in the Henrico-based nonprofit’s annual report that hit mailboxes this month. Novus also was hired to rebrand Atlee Little League, a nonprofit youth baseball and softball program in Hanover County.

Whitney Torres

River City Consulting designed a website for The Lake, a surf park-anchored mixed-use development in the works in Chesterfield County. The firm is providing branding for Richmond-based Levco Management for its Villages at City Center apartments in Newport News. 

River City has been hired by Maryland-based agency MLO Media to brand and establish design guidelines for The Communities of Burwell, a residential development in West Virginia. 

Think was hired by Henrico-based Agnihotri Cosmetic Facial Surgery to provide ongoing maintenance to its website, which the agency launched last year.

Colab promoted Morgan Witham to CEO and Sarah Ferrara to chief operating officer. Witham was previously COO, while Ferrara was previously operations director.

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