The Pitch: Advertising and marketing news for 2.11.20

Twenty-six Brandcenter alums had a hand in 18 ads that ran during the Super Bowl this year. The tally is more than double the number of alums involved in last year’s ads. This year’s alums are:

  1. 1. Garrick Sheldon (copywriting, 2014), Wieden + Kennedy NYC – Bud Light
  2. 2. Sam Dworkin (CW, 2018) and Mike Rodriquez (art direction, 2018), Goodby Silverstein & Partners – Doritos
  3. 3. Blair Warren (AD, 2014), Wieden + Kennedy NYC – Heinz
  4. 4. Derek Longest (creative brand management, 2018), The Big Family Table LA – Hulu feat. Tom Brady
  5. 5. Emily Hudson (CBM, 2018), Saatchi Dallas – Toyota Highlander
  6. 6. Adam Tetreault (CW, 2013) and James Moslander (AD, 2004), Wieden + Kennedy Portland – Facebook
  7. 7. Lauren Acampora (AD, 2019) and Sean Johnson (CW, 2019), Wieden + Kennedy NYC – McDonald’s
  8. 8. Lyle Yetman (CW, 2004), Will Dean (AD, 2004), Dylan Meager (CW, 2010) and Kerry O’Connor (strategy, 2015), McKinney Durham – Little Caesars
  9. 9. Grace Chu (CW, 1998), Badger & Winters NYC – Olay
  10. 10. Shannon Smith (AD, 2016), Grey NYC – Pringles
  11. 11-12. Melissa Jackson (ST, 2018), FCB Chicago – Michelob Ultra and Michelob Ultra Pure Gold (two spots)
  12. 13. Steve Gonzalez (AD, 2014), Cramer-Krasselt Chicago – Porsche
  13. 14. Jodi Shelley (ST, 2001), T-Mobile global strategy, T-Mobile
  14. 15. Juliana Cole (CBM, 2016), Yahkeema Moffitt (CW, 2012) and Christian Clay (ST, 2016), Wieden + Kennedy Portland – Turbotax
  15. 16. Brittani Kelzenberg (AD, 2018), VaynerMedia NYC – Planters
  16. 17. Sam Dworkin (CW, 2018) and Mike Rodriguez (AD, 2018), Goodby Silverstein & Partners – Doritos
  17. 18. Jas Gill (CBM, 2012), Beautiful Destinations – Jamaica Tourism (regional spot)

Katie Rossberg

Mollie Banks

Madison+Main picked up three new clients. All American Mobility, a Fredericksburg-based provider of residential and commercial access and mobility equipment, is receiving branding, marketing strategy, social media management and online reputation services. The firm also added Virginia Commonwealth Bank and Georgia-based strategy and management consulting firm The Parker Avery Group as clients.

Matt Lawrence

Madison+Main hired Mollie Banks as office manager. She was previously HR director at local beauty salon Bombshell. She replaces Katie Rossberg, who has transitioned to the agency’s client services manager.

Five19 hired Matt Lawrence as creative production manager. The VCU graduate has a degree in graphic design.

The King Agency launched a brand campaign for Virginia Family Dentistry. Called “Every Smile Tells a Story,” the campaign includes full-page print magazine ads, display digital ads, and a new landing page for the practice’s website. The agency enlisted Cade Martin Photography for the campaign.

The King Agency’s new campaign for Virginia Family Dentistry is called “Every Smile Tells a Story.”

Whittington Consulting launched a website for BoxLogix Automation, a material handling industry provider based in Wisconsin.

VCU Health worked with Nashville agency ReviveHealth on a campaign for Children’s Hospital of Richmond. The campaign, “Play to Win,” launched in 2019 and features pediatric patients as champions. The campaign consisted of billboards and retail activations, broadcast TV, targeted cable, online video and audio streaming, paid social media and print ads in magazines.

Stewart Media landed Virginia State University as a client. Its first project will be to produce two six-week digital and social media marketing campaigns.

Novus Creative was hired to design the annual report for Families Forward Virginia, a Henrico-based nonprofit focused on preventing child abuse, neglect and poverty. The agency is working with Porex Filtration Group, a manufacturing company in Colonial Heights, on its “Be a Hero” internal safety awareness campaign. Work includes design and photography, along with posters and banners to be displayed in its facility.

VCU Health’s “Play to Win” campaign features pediatric patients as champions.

The Idea Center launched a website for Enteros Design, an architecture and interior design firm based in Shockoe Bottom. The agency brought on Trolley House VA as a client. The firm operates catering company Groovin Gourmets, vending supplier Trolley House Refreshments and Parterre restaurant. Work will include a website, search engine marketing and other marketing services.

Idea Center also added True Vision Analytics LLC as a client. Work for the Henrico-based education software company will include search engine optimization and website services.

Red Orange Studio completed an anniversary video project for Virginia Beach-based real estate company Armada Hoffler. The agency wrapped up a brand refresh and logo design for Saint & Rebel, a Richmond-based consulting firm. Red Orange also is working with Scott’s Addition-based 510 Architects on web strategy.

Red Orange Studio completed a brand refresh and logo design for Saint & Rebel.

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