Fink’s Jewelers plans to close its location at Chesterfield Towne Center. (Courtesy Fink’s)
Fink’s Jewelers has decided to shutter its Chesterfield Towne Center store and consolidate its Richmond-area efforts to its Short Pump Town Center location.
The move will reduce the Roanoke-based company’s footprint in the Richmond area down to one store. The Chesterfield Towne Center store opened in 1995.
The company said it will remain in Short Pump because that area has come to attract more shoppers through the years with greater commercial development.
“We have sensed that the shopping pattern in Richmond has greatly moved to the Short Pump area,” said Fink’s spokesman Greg Denard. “We’re getting leaner in an area we consider underperforming.”
The closing date of the Chesterfield location hasn’t been decided. A closing sale is ongoing at the store located at 11500 Midlothian Turnpike. So long as there’s merchandise to push and customers to buy it, the location will remain open.
Fink’s has offered jobs elsewhere to its roughly eight Chesterfield employees, Denard said.
The closing sale serves to both get rid of merchandise and generate cash to put toward expanded offerings in Short Pump, Denard said.
Noteworthy among the changes coming to the Short Pump store is a section that will be dedicated to David Yurman merchandise, which Fink’s spokeswoman Lindsey Sinozich said has been a popular brand in the Richmond market. There are also plans to offer new merchandise from existing vendors as well as to unveil new ones.
Ultimately, Fink’s believes the consolidation will put it in a good position to improve its selection and service to customers in the region, Sinozich said.
Fink’s got its start in Roanoke in 1930. The family-owned business has a combined 12 locations in Virginia and North Carolina.
Fink’s Jewelers plans to close its location at Chesterfield Towne Center. (Courtesy Fink’s)
Fink’s Jewelers has decided to shutter its Chesterfield Towne Center store and consolidate its Richmond-area efforts to its Short Pump Town Center location.
The move will reduce the Roanoke-based company’s footprint in the Richmond area down to one store. The Chesterfield Towne Center store opened in 1995.
The company said it will remain in Short Pump because that area has come to attract more shoppers through the years with greater commercial development.
“We have sensed that the shopping pattern in Richmond has greatly moved to the Short Pump area,” said Fink’s spokesman Greg Denard. “We’re getting leaner in an area we consider underperforming.”
The closing date of the Chesterfield location hasn’t been decided. A closing sale is ongoing at the store located at 11500 Midlothian Turnpike. So long as there’s merchandise to push and customers to buy it, the location will remain open.
Fink’s has offered jobs elsewhere to its roughly eight Chesterfield employees, Denard said.
The closing sale serves to both get rid of merchandise and generate cash to put toward expanded offerings in Short Pump, Denard said.
Noteworthy among the changes coming to the Short Pump store is a section that will be dedicated to David Yurman merchandise, which Fink’s spokeswoman Lindsey Sinozich said has been a popular brand in the Richmond market. There are also plans to offer new merchandise from existing vendors as well as to unveil new ones.
Ultimately, Fink’s believes the consolidation will put it in a good position to improve its selection and service to customers in the region, Sinozich said.
Fink’s got its start in Roanoke in 1930. The family-owned business has a combined 12 locations in Virginia and North Carolina.