Startup marketing firm wants to give other startups a lift

Todd Feldman founded The Rocket Factory earlier this year to provide marketing support to startups. (Submitted)

A new marketing firm has launched to provide services to other up-and-comers.

Todd Feldman founded The Rocket Factory this year to help startup companies, particularly those in tech, with marketing.

Targeting Richmond, Philadelphia and Washington, D.C., the firm focuses its services on three stages of businesses: early-stage, midstage and maturing high-growth companies. Keeping with its rocket theme, it offers each stage Launchpad, Ignite and Blast packages, respectively.

Launchpad is a remote service priced to appeal to startups with limited cash. The Ignite package caters to companies that have moved beyond proof of concept. Blast is for more-established companies that want a deeper level of marketing advice.

Feldman, who has worked in marketing at Four Ten Commerce, Virginia Credit Union and Circuit City, said he was inspired to start the company as a result of his experience as a volunteer mentor at Startup Virginia, a business incubator in Shockoe Bottom. Starting in 2019, Feldman advised startups there on marketing and digital commerce, and came to believe startups needed regular marketing advice.

“I think early-stage companies get left out of that level of support,” he said. “We’re a startup helping startups.”

The Rocket Factory dropped plans for a pilot of Launchpad in favor of a beta version of the program to help more startups at this time. Prices haven’t been set yet.

Despite the pandemic, Feldman is moving forward as planned with his new company and said there’s still interest in his marketing services. The Ignite and Blast programs are currently available and the Launchpad program is set to launch this spring, and is open for registration. The packages are intended to be scalable.

Feldman declined to share the investment he’s made in his company, saying only that he is “bootstrapping” the process so far. Feldman is the only employee and works remotely. He intends to hire more senior and executive-level marketers to be consultants as the company increases its number of clients.

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