The Pitch: Advertising and marketing news for 4.28.20


The Martin Agency launched a new campaign for Virginia Tourism Corp. The campaign includes a video filled with “reverse postcard”-style images of state tourism destinations telling viewers that they wish they were there. The video is being pushed out via Virginia Tourism’s social channels and on in-state TV with help from Virginia Association of Broadcasters.

The campaign includes a downloadable toolkit in which local businesses can create their own content and reminders for patrons. Creative Director Adam Stockton led the agency’s efforts, which used existing library footage and photography and was completed in days with zero dollars spent on sourcing assets.

Martin also launched a new campaign for UPS. Called #ThanksForDelivering, the campaign encourages messages of gratitude between delivery companies providing vital services and their customers amid the virus pandemic. 

The Hodges Partnership hired Hannah Robinson as an account coordinator. She was previously a media relations coordinator at JMU, her alma mater. The PR firm also hired Julia Surber as an account executive. She was previously with Golden Word.

Creative Visual Design is shooting ground and aerial photography and videography for Glen Allen Grounds Management to market the landscape design firm’s work. It’s editing three videos for state park welcome centers for Virginia Department of Conservation and Recreation

Virginia Tourism Corp. hired CVD to shoot drone footage of selected landmarks for a promotional video. CVD also created websites for soccer group National Leagues Alliance, local artist Brian Fletcher, Fan restaurant Barrio Taqueria + Tequila and local nonprofit Noelle C. Loving “But Tomorrow” Foundation. It’s building sites for Richmond-based Franko Custom Building and International Interior Design Association.

Hue & Cry created animation for an ad for MSNBC commentator Chris Hayes’ podcast “Why Is This Happening?” The 20-second clip uses a black-and-white hand-drawn technique with pops of red that aims to revive the visual language of old newspaper comics.

Hue & Cry is working on designs for an ongoing philanthropic project it is collaborating on with Ambassadors of the Environment, an outdoor education organization started by environmentalist and explorer Jean-Michel Cousteau.

Some of Hue & Cry’s designs for its collaboration with Ambassadors of the Environment.

EndGame PR is producing a podcast series for Unisys Corp., a global tech firm headquartered in Pennsylvania. The new series, called “Security in a Zero Trust World,” focuses on cybersecurity issues. An initial eight-episode run was extended to add a special edition about work-from-home cybersecurity during the COVID-19 quarantine. An additional 10 episodes are planned. 

J Drake Graphic Design added Mosquito Hunters of Chesterfield-West as a client. Work will include social media strategy and paid online advertising. The agency finished a new website for Team Quinn VA, a local nonprofit serving Virginia ALS patients and their families.

Work Labs collaborated with Hofbauer Consulting on a website called #MyListRVA. The site invites readers to post about Richmond activities that they most look forward to doing once social-distancing restrictions are eased.

Five19 created a commercial for law firm Allen & Allen. Called “There’s Power in the Little Moments,” the 60-second video shows clips of families staying at home amid the pandemic. Film production house The Branching worked with the agency on the ad.

Sidekick RVA’s new logo.

Think completed design for the spring 2020 issue of Collegiate School magazine Spark. The agency handled logo design, website copywriting and social media support for Sidekick RVA, a local group focused on sharing career tools during the COVID-19 crisis.

The King Agency produced a TV spot for McGeorge Toyota. The 30-second spot highlights safety measures the dealership is taking amid the coronavirus pandemic, as well as stay-at-home services and nonprofit support. The agency worked with Broadscope Media to develop the spot. 

McGeorge Toyota We’re Here For You TV Spot 2020.

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