The Pitch: Advertising and marketing news for 7.15.20

One of Siddall’s ads for the Virginia Department of Emergency Management’s campaign promoting mask wearing.

S2 Creative completed a new campaign for The Bank of Southside Virginia. Themed “Be a Homebody,” the consumer-facing mortgage marketing campaign includes an updated mortgage page and homepage slider on the bank’s website, ATM and in-branch screens, an email campaign, digital ads and locally produced TV commercials. The campaign kicked off the first week of March.

Madison+Main was hired by Shenandoah Beerwerks Trail to develop a marketing campaign, including social media strategy and website development. The agency was hired by Virginia Association of School Nurses for branding and website updates and to develop a marketing plan.

Workshop Digital picked up GAAP Dynamics, an educational consultant based in Midlothian, as a client. Work will include paid digital advertising. Compare.com, a Henrico-based car insurance comparison website, hired Workshop for ongoing search engine optimization support following the launch of its website.

Siddall Communications produced a public awareness campaign for Virginia Department of Emergency Management. The campaign highlighted the practice of wearing a mask to help stop the spread of COVID-19 and included social media, online, radio and outdoor advertising and a TV spot produced by Spang

Siddall collaborated with Cream Studio on a drunk driving awareness campaign for MADD Virginia. The campaign highlights victims Kaitlyn Duffy and Sheila and Yolanda McCowan and was conceptualized around COVID-19 restrictions. The campaign launched this week on statewide TV, radio, and Facebook. The campaign launched this month on TV/cable and radio statewide and on Facebook.

Siddall hired local photographer Cade Martin to shoot photos for a campaign for BeWellVA, a suicide prevention initiative of the seven community services boards in Central Virginia. The campaign cast people who were sheltered in place together to ensure social distancing. 

Siddall’s campaign for BeWellVA features photos shot by Cade Martin.

Whittington Consulting completed SEO optimization and training for economic development group Shenandoah Valley Partnership and finished updates to the homepage and newsroom page on Greater Richmond Partnership’s website. Whittington hired Amber Brooks as a part-time account manager.

Release the Hounds is handling branding and marketing for Bitchin’ Boucha, a Richmond-based kombucha startup launching this summer. The agency provided strategy, website, social media and advertising support to client BetterMed Urgent Care in its transitioning of locations to COVID-19 exam and test sites. 

Release the Hounds also produced a new podcast for BetterMed with recording and editing assistance from Nodderly, and it completed four can designs for Richbrau Brewing as part of a series of beer releases based on Richmond folklore and historic events. 

J Drake Graphic Design is developing a website for N.W. Martin & Bros., a commercial roofing firm in Richmond. J Drake is designing a logo and brand collateral for Whatever Vibe, a Florida-based outdoor clothing company, and it was awarded an American Web Design Award and a Hermes Creative Award for its website.

Red Orange Studio is creating insurance plan guides for Optima Health, a Richmond-based health insurance provider. It’s creating infographic-style collateral for Honoring Choices Virginia, an advanced care planning nonprofit. The agency’s small business division, Slice, is refreshing the website for downtown-based Koger Law Group and designing a new site for Toni Danielle, both provided through SLICE small business packages.

903 Creative launched a website for Crazy Rooster Brewing Co. in Powhatan. The agency completed packaging designs for new beer releases for Fine Creek Brewing, Väsen Brewing Co. and Ardent Craft Ales. Work for Väsen and Ardent also included social media graphics.

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