The Pitch: Advertising and marketing news for 12.29.20

NBC12 Marketing won five awards in the Promax Awards’ 2020 North America competition. It won gold and silver awards in the branding/image news station category, as well as a gold for weather promotional spot, for a 60-second clip called “Forecast of Fear.” It also won a gold in image promo–news for “All Devices (Part II): Cafe De Vices,” and a silver for a PSA called “Ballad of the Cattle Baron’s Ball.”

Forecast of Fear – Trailer (:60) from NBC12 Marketing on Vimeo.

Michael Chapman was named chief marketing officer of CarLotz after nearly 20 years with The Martin Agency, most recently as chief growth officer.

Familiar Creatures launched a website called Joy to Their Home, inviting Richmonders to play secret Santa to bring holiday cheer to those unable to leave their home this year. The free gift delivery program invites users to nominate loved ones who receive a gift box containing a Santa hat, jingle bell, candy cane, ornament, and other items.

Kaylee Brooks

Addison Clark promoted Kaylee Brooks from account coordinator to account manager. The William & Mary graduate has been with the company for 12 months.

Red Orange Studio worked with Virginia Community Capital to develop a website for Capital Region Small Business Development Center. The agency also designed a website for Sentara Community Health & Wellness Partnership.

Whittington Consulting launched a talent acquisition website for Shenandoah Valley Partnership.

Torx is developing a new website for Medrio, a San Francisco-based clinical research software firm. The agency launched a website for STP Investment Services, a Pennsylvania-based financial services firm. Torx also completed a website redesign for Richmond-based Freeman Morgan Architects.

HeliumStudio launched a WordPress website for Black Girls Run, a nationwide running group that works to motivate Black women to practice healthy lifestyles. Helium also picked up American Canoe Association as a client.

93 Octane launched a website for Fahrenheit Advisors. The new site simplifies how services are organized, streamlines navigation and supports new brand positioning developed by Brand Federation. HeliumStudio completed the back-end development.

93Octane created a new logo for Virginia Victims Assistance Network.

93 Octane completed a campaign for Virginia Victims Assistance Network that included a new logo and corporate identity, a new website, collateral, point-of-sale and display. It also designed the latest issue of Imagine Magazine, which focuses on Virginia Baptist Foundation‘s response to COVID-19.

The labels and postcards that TFB Agency produced with local artist Doug Orleski.

TFB Agency produced a campaign called Season of Surprises for Short Pump Town Center. The campaign, which started over the summer and was reintroduced over the holidays, involves purchasing gift cards from retailers and restaurants at the mall and giving them away to mall guests.

TFB worked with local artist Doug Orleski to create “to/from” labels and postcards featuring Richmond landmarks. Worth Higgins & Associates and Uptown Color LLC contributed to production. TFB worked with Driveway Drag Show to put on a drive-thru drag show at the McDonald’s at 9751 W. Broad St. to benefit Ronald McDonald House Charities.

TFB is working with Richmond SPCA to promote its mascot, Lily the Golden Retriever. It also worked with Home Builders Association of Richmond to promote the Richmond Parade of Homes.

Creative Visual Design shot ground and aerial photos of the General Assembly Building construction project for Gilbane and Versatile. It’s producing a three-minute video for VCU School of Medicine’s website with interviews of four doctorate students. It’s shooting ground and aerial video of the pool building and groundscape process for Glen Allen Grounds.

CVD created a video for Virginia Tourism Corporation’s social media channels to promote traveling locally during the pandemic. It created a promotional video for Harrisonburg-based White Oak Lavender Farm. It also shot video of five state parks for the Virginia Department of Conservation and Recreation.

Studio Flatland produced an animated illustration campaign for National Park Conservation Association for its Parks in Peril campaign. It did illustrations of five parks, with animation of various environmental threats each park faces.

Flatland produced graphics, design and animation for George Washington Nursing‘s training module, “Nurses on the Front Line.” It produced animated branding, advertisements and a new logo reveal for Greatminds, a D.C.-based company that offers streaming education for grades K-12. Flatland also animated the 44-minute “Creepshow Animated Special” for AMC and Shudder.

The BES shoot with actor O’Shea Jackson Jr.

BES Studios completed post-production on a documentary shot in Richmond and in D.C. in November by German television news network Spiegel TV, which was covering potential problems or violence related to U.S. elections. BES shot a two-minute video featuring actor O’Shea Jackson Jr. for the premiere of the NBA season on TNT Sports.

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