The Pitch: Advertising and marketing news for 5.25.21

Richmond Region Tourism launched a new ad campaign. Called “Find Your Moment,” it encourages residents to share their favorite local experiences and attractions with friends and family on social media using the hashtag #MyRVAMoment.

The campaign includes a landing page with trip planning and itinerary resources, as well as two 15-second videos: “Invite Friends & Family” and “Discover Your Own Backyard.” Local freelancer Josh Epperson of PWT LLC created the campaign, with creative design by RRT’s Rachel McCue. It will be promoted through digital, TV and social media channels.

VCU Health launched a public health campaign promoting COVID-19 vaccinations. Using the slogan “This shot matters,” with a heart symbol in place of the “o” in “shot,” the campaign is targeted to younger Virginians and aims to increase vaccinations across population groups.

The campaign features testimonies from various Richmonders, including VCU men’s basketball head coach Mike Rhoades, the Richmond Flying Squirrels’ Todd “Parney” Parnell and VCU biomedical engineering student Sana Natividad. More stories will be added throughout the campaign, which is set to run through June and includes print, television and digital advertising.

This still image was created by local photographer Cade Martin.

Local photographer Cade Martin created still images for New York-based Black Dot Films and National Geographic. The images supplement a virtual reality project profiling mermaid shows at Weeki Wachee Springs State Park in Florida.

Whittington’s website for Smith-Midland Corp.

Whittington Consulting launched two websites for Smith-Midland Corp., a precast concrete manufacturer headquartered in Midland, Virginia. One of the sites was for the company’s safety barrier and rental division, Concrete Safety Systems. Both redesigns included user experience research, site mapping, information restructuring, and development.

Nick Root

Romeo Company completed a recruitment video for Startup Virginia. The clip promotes the nonprofit’s new community membership option and is targeted to reach a broader group of entrepreneurs and businesses.

Romeo completed a logo refresh for Techead, a local creative and IT staffing firm. The agency also hired Nick Root as systems and process manager. The JMU graduate was previously with tech firm EAB.

The Hodges Partnership led a media relations campaign for Colonial Williamsburg Foundation and First Baptist Church of Williamsburg.

The campaign highlighted an excavation project to locate the remains of the original site of the church, one of the country’s earliest African American congregations. The campaign garnered national media placements, including an NBC Today Show segment and coverage from The Washington Post and The New York Times.

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