The Pitch: Advertising and marketing news for 11.30.21

Advertising news in Richmond

Familiar Creatures’ new logo for Hardywood Park Craft Brewery.

Familiar Creatures created a new logo and branding for Hardywood Park Craft Brewery in conjunction with the brewery’s 10th anniversary. The logo draws on Hardywood’s co-founders’ time spent on an Australian sheep farm that led to them brewing beer together.

Studio Center designed a new website and logo for Born2BGreat, a Richmond nonprofit focused on addiction recovery.

The Hodges Partnership added three new account coordinators: Anna Friesen, Michaela Mishoeand Morgan Edwards.

Julie McCracken

Padilla made three promotions in its Richmond office. Julie McCracken was promoted from senior director to vice president in the agency’s corporate advisory group. Jen Baybutt was promoted from manager to senior manager in Padilla’s channels team. And Ali Hutchison was promoted from senior strategist to manager in the channels team.

JLV Communications led the strategy behind a new campaign for Virginia’s Gateway Region. The campaign highlights the growth of the advanced pharmaceutical manufacturing industry in Petersburg and consisted of public relations work, branding developed by Design Visions, a video produced by Departure Point Films and a landing page built by Twelvetwo.

Stewart Media is handling publicity and communications marketing for Richmond-based author and speaker Dr. Amber Tichenor. Work includes media relations, strategic planning and promotions for Tichenor’s book, “Behind Frenemy Lines,” released by Morgan James Publishing.

Addison Clark launched a website for Child Care in Chesterfield, a childcare system with four centers in the county.

Yebo launched a campaign for Virginia Lottery. Called “The Holidays are Everything,” the campaign highlights the lottery’s holiday game offerings with scenes of revelers embracing the holiday spirit after last year’s quieter celebrations.

Assets from Yebo’s campaign for Virginia Lottery.

The campaign is set to run through December and includes two television spots, four radio spots, and digital video, social, digital display, out-of-home and point-of-sale print ads. The TV spots were directed by Chicago-based team Kipp and K.C. Norman, with production and post-production by Mad Box Made.

Madison+Main is handling communications for a request for real estate proposals from the Fort Monroe Authority for adaptive reuse of four historic sites at the Hampton Roads landmark.

Rocket Pop was hired by Atir Natural Nail Care. The agency is developing an ecommerce website to be launched in the first quarter of 2022 as part of a national campaign.

Arts & Letters ranked on Adweek’s annual list of the 75 fastest-growing agencies for a second consecutive year, reporting 144 percent growth. The agency released a spot called “Full-on Football” for NFL on ESPN as part of its Ready For Football campaign. It also released a spot for NBC Nightly News called “The Anchor for America” highlighting anchor Lester Holt.

PRSA Richmond named its board officers for 2022: Diana Miller, president; Taya Jarman, president-elect; David Bass, first vice president – professional development; Mike Frontiero, second VP – awards, Abby Kittrell, third VP – membership; Kenita Matthews, treasurer; and Sarah Murphy, secretary.

The local chapter’s standing committee chairs include: Lindsay O’Bar, Shannon Marshall, Lindsay LeGrand, Judi Crenshaw, Saher Randhawa, Cameron McPherson, Rosalie Morton, Meg Irvin, Pat Kane, Taylor Thornberg, Pryor Green, Jo Planter, Elia Imler, Josh Smith, Candice Eley, Hannah Robinson, Kevin Clay, Connie Kottmann and Logan Barry.

Overcoast Music + Sound worked on spots for Nike, Zillow, ESPNW and UPS.

Stoqd hired Jackson Scott as a client acquisition specialist. Scott formerly worked at iHeartMedia and was an on-air personality at Q94. Poole & Poole Architecture hired the agency for social media management. Stoqd also built a WordPress site for Next Property, a subsidiary of Texas-based NP Home Buyers.

J.T. Spencer, a Richmond-based golf belt maker, hired Buffalo Agency for digital marketing services.

Evergib developed a brand for “VPM News Focal Point,” a weekly news show that client VPM is launching in early 2022. The agency also is working on a brand launch for Big Kitchen Hospitality’s Conejo Cocina Mexicana, a restaurant opening early next year.

Workshop Digital was hired by Fringe, a local HR consultancy, for digital marketing services.

Filmspire completed three videos for James River Association to promote the nonprofit’s James River Buffer Program. The clips include a promo video and testimonials from a Virginia farmer and a river enthusiast.

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