The Pitch: Advertising and marketing news for 12.28.21

Red Orange Studio’s rebrand for Wasserhund includes its new slogan on merchandise.

Red Orange Studio completed a rebrand for Wasserhund, a microbrewery in Hampton Roads. Centered on the tagline “Unleash Good Times,” the rebrand included a new logo and website, hand-drawn illustrations for beer can labels, car wraps, and new merchandise. Red Orange also was selected to continue as the brewery’s agency of record in 2022.

Madison+Main released a new TV spot for Lucy Corr. The ad firm teamed up with Virginia Beach-based Hutson Talent Agency and Richmond’s BES Studios to produce the spot, its sixth for the retirement community in Chesterfield.

Stoqd is providing social media management for Springbok Analytics, a software company in Charlottesville. Midlothian-based Capitol Granite hired the agency for website design and development.

Maya Buchholz

Abigail Smalley

JLV Communications hired Maya Buchholz as executive assistant and Abigail Smalley as communications assistant. Smalley is a VCU alum and was a marketing strategist at Red Dragon Brewery in Fredericksburg.

Arts & Letters Creative Co. hired Adrienne Daniel as executive producer and John Gibson as group strategy director. Daniel was previously a senior content producer at The Martin Agency and Gibson, also a Martin alum, was an executive strategy director at TBWA\Chiat\Day in New York.

Four Deep Multimedia was named agency of record for Virginia Union University. The Richmond-based agency, led by VUU alum JT Logan, will manage the internal and external marketing, branding and creative efforts for the university. The agency had previously worked with VUU’s School of Theology and will continue to provide recruitment and event production support for the school.

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