The Pitch: Advertising and marketing news for 1.25.22

Yebo launched a new campaign for Virginia Lottery. The statewide campaign, which continues through March, promotes new game Cash Pop with animated number-characters by Richmond studio Hue & Cry. The campaign includes television, radio, online video, GSTV, point-of-sale, out-of-home, social media and digital banners.

Workshop Digital is conducting an analytics audit for RedCircle, a podcasting company based in San Francisco.

Whittington Consulting was hired to redesign the website for economic development group Greater Richmond Partnership. The agency completed website redesign work for Credo, a higher education consulting firm with offices in North Carolina and Wisconsin.

Work Labs is creating a marketing campaign for Cell Signaling Technology, a Massachusetts-based company that provides research and diagnostic products. The campaign will highlight the company’s development and production of antibodies.

Some of Elevation’s ads for Virago Spirits.

Elevation created a new brand positioning and advertising campaign for Virago Spirits, a Richmond-based distiller of rums and other liquors. The campaign, called “For Everyday Warriors,” presents not-so-serious achievements that can be celebrated with the company’s spirits. The campaign launched on social media with ads in Virginia and new markets in Florida.

Advertising Club of Richmond is accepting submissions for this year’s Richmond Show. Submissions are due Feb. 15 and can be made here.

Yebo launched a new campaign for Virginia Lottery. The statewide campaign, which continues through March, promotes new game Cash Pop with animated number-characters by Richmond studio Hue & Cry. The campaign includes television, radio, online video, GSTV, point-of-sale, out-of-home, social media and digital banners.

Workshop Digital is conducting an analytics audit for RedCircle, a podcasting company based in San Francisco.

Whittington Consulting was hired to redesign the website for economic development group Greater Richmond Partnership. The agency completed website redesign work for Credo, a higher education consulting firm with offices in North Carolina and Wisconsin.

Work Labs is creating a marketing campaign for Cell Signaling Technology, a Massachusetts-based company that provides research and diagnostic products. The campaign will highlight the company’s development and production of antibodies.

Some of Elevation’s ads for Virago Spirits.

Elevation created a new brand positioning and advertising campaign for Virago Spirits, a Richmond-based distiller of rums and other liquors. The campaign, called “For Everyday Warriors,” presents not-so-serious achievements that can be celebrated with the company’s spirits. The campaign launched on social media with ads in Virginia and new markets in Florida.

Advertising Club of Richmond is accepting submissions for this year’s Richmond Show. Submissions are due Feb. 15 and can be made here.

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