An out-of-town women’s clothing boutique is trying on the Libbie-Grove area.
K-La Boutique (pronounced “Kayla”) plans to open in late April or early May at 5718 Grove Ave., near St. Catherine’s School in the Richmond neighborhood.
K-La makes a point to focus its inventory on items priced at less than $100 apiece. Its offerings include jeans, tops, dresses, shoes and accessories.
Co-owners Epiphany Wilcox and Lily Angel said they landed on the location because they felt they could carve out a niche among the other women’s clothing stores in the Libbie-Grove area, which is also home to Nellie George, Levys and Irresistibles.
“When Lily and I were looking at areas, we were interested in Cary Street but we noticed there isn’t really something like K-La around here,” Wilcox said.
The company mostly carries Los Angeles-based brands such as Mustard Seed and Dress Forum, as well as brands from outside the United States.
“Coming into the spring and summer, there will be floral dresses; very flirty, very feminine,” Wilcox said.
The Richmond store is part of an expansion push by K-La, which currently has one store in Charlotte, North Carolina. Wilcox said the company has plans to open additional locations in Virginia Beach and Charleston, South Carolina. The company is also exploring the creation of an in-house clothing line.
The clothing store’s Libbie-Grove space is 1,960 square feet and was formerly occupied by CCH Collection.
Michael Morris, Jim McVey and Thomas Lynde of Commonwealth Commercial Partners represented the landlord in lease negotiations.
K-La is primarily focused on its brick-and-mortar operations, though it does also operate an online store. Wilcox, who recently moved to Richmond from Charlotte, will oversee the local outpost.
“I actually moved to Richmond a little over a year ago and completely loved it,” Wilcox said. “We thought it’d be a great fit to bring it to Richmond when I moved here.”
Wilcox said she’s hiring for four employees, including a store manager. The company also is on the hunt for local models.
Another pending newcomer to the Libbie-Grove neighborhood is menswear store Beecroft & Bull, which plans to relocate its Richmond location to the former La Grande Dame space this spring. Local women’s clothing store Rosewood Clothing Co. recently reopened in a new Fan location.