The Pitch: Advertising and marketing news for 6.14.22

A screenshot from the website for Virginia Tourism Corp.’s “Heart and Soul” campaign.

Correction: JMI led development of the ‘Heart and Soul’ campaign for Virginia Tourism Corp. The Martin Agency contributed to the work but did not create the campaign as initially reported.

JMI created a new campaign for Virginia Tourism Corp. in collaboration with The Martin Agency. Called “Heart and Soul,” the campaign spotlights black creators and artists shaping culture in Virginia with monthly city guides highlighting their favorite places. The campaign kicked off with a collaboration with rapper Pusha T’s Heir Wave Music Group on a track highlighting emerging Virginia musician Kingna Scott.

Architecturefirm hired New York-based Q Collective for visual identity work that included a new logo and redesigned website.

AMA Richmond’s event at Maymont marked the chapter’s 60th anniversary.

AMA Richmond awarded annual scholarships through its Robert R. Barber Endowment Fund for Scholarship & Training to VCU students Ashleighe Gibson and Mariah Kumpe. The awards were presented in an event at Maymont marking the local American Marketing Association chapter’s 60th anniversary.

Green Fin Studio added Katie Turk as a summer intern. The UVA grad will be working on several of the agency’s environmental communication projects.

Parkwood Creative was hired by Amsterdam agency Ready Hit Play and Wunderman Thompson Seattle to cover the Richmond leg of production for “Be Fearless,” a campaign for Microsoft.

Parkwood completed two video series for Allianz Travel Insurance, an animated campaign forFerguson Enterprises and a video for Markel to open the insurance company’s shareholders meeting in April.

Wildfire won three Addy awards for its work for Warrenton-based Mad Magic Kombucha. It won a gold Addy for the company’s website, a silver for packaging design and a bronze for logo design.

Wildfire won three Addy awards for its work for Warrenton-based Mad Magic Kombucha. It won a gold Addy for the company’s website, a silver for packaging design and a bronze for logo design.

Alex Brueggeman

Arts & Letters Creative Co. hired Alex Brueggeman as director of community. He is responsible for all community and diversity, equity and inclusion efforts at the agency. He previously held similar roles at FCB and 72andSunny.

Torx was hired by Buckingham Branch Railroad to develop a website for its Virginia Scenic Railway tourist rail excursions. The site will showcase the Dillwyn-based railway’s different routes and enable customers to purchase tickets for train rides and other rail-related events.

Torx launched a website for Henrico-based Memories Videography‘s sub-brand MV Wedding Films. The site features photos and videos showcasing the firm’s visual storytelling and includes a blog that will be used to share wedding-related tips and behind-the-scenes client stories.

Stoqd’s social media work for Barkworthies.

Stoqd Marketing was hired by Richmond-based Coalesce Coffee for branding and website design, Richmond Tattoo, Art and Music Festival for social media marketing and digital advertising, and EXP Realty for brand identity work. It’s doing web design work for local firms Boss Enterprise Logistics LLC and CS Truck Parts and for Montana-based Elation.

Stoqd updated social media profiles for dog chew brand Barkworthies. The agency also published weekly blog articles and is providing ongoing social media content management for the brand.

Poolhouse won 22 awards between this year’s Reed Awards and Pollie Awards, both of which recognize work in political advertising. Work recognized in both contests included ads Poolhouse produced as media consultant for the Youngkin for Governor campaign.

JLV’s work for Virginia Council on Problem Gambling included a logo.

JLV Communications led creation of a new brand identity, refreshed website and social media strategy for client Virginia Council on Problem Gambling. The agency collaborated with Longstaff Creative on the brand identity, Alexandria-based Ironistic on the website and AA Communications on the social media strategy.

Tilt Creative + Production produced “Birth of a Planet,” a documentary film about the former Richmond Planet newspaper and editor John Mitchell Jr. The film premiered at the Richmond International Film Festival on Friday. Tilt’s work on the project also included a website about the film.

West Cary Group completed a brand identity campaign for the City of Richmond. Called “Richmond Real,” the campaign features an “R” logo designed to represent different parts of the city, as well as the tagline “Real people, real places, real stories.” The campaign was unveiled last week and will continue to roll out through the summer.

Swag items displaying the ‘Richmond Real’ logo and slogan.

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