The Pitch: Advertising and marketing news for 7.12.22

Assura industry

The new website for local cybersecurity firm Assura.

Assura received a rebrand and new website from Nez&Pez, a Charlotte, North Carolina agency. The rebrand for the Henrico-based cybersecurity firm includes a new logo and tagline, “Cybersecurity uncompromised.” The agency also is providing the firm with ongoing marketing work.

Alice Blue handled production for a new product launch for Sionyx, a night vision cameras manufacturer based in Massachusetts. Work included a TV spot with animation and visual effects created by the agency in collaboration with Wisconsin-based Gunpowder Inc.

Whittington Consulting was hired by the Virginia Association of Counties to redesign its website. It launched a redesigned website for economic development group Greater Richmond Partnershipand also produced a video for Hanover County Economic Development highlighting the Dominion Energy Innovation Center.

Rocket Pop was hired by Richmond-based Future Cities for work related to its Carver Station redevelopment. The agency developed and launched websites for the project and the development firm.

Lythos Studios created a webpage as part of a marketing campaign for Richmond business directory ShopRVA. The campaign involves a contest to register users and businesses for the directory.

The King Agency created a recruitment and brand awareness campaign for the Virginia Department of Conservation and Recreation highlighting job opportunities at state parks. The campaign – called “A Better Job. Naturally.” –  includes broadcast, radio, newspaper and digital ads, as well as social media, banners, flyers and public relations work.

Arts & Letters released its first work for new client Constant Contact. The campaign for the online marketing company includes three spots that introduce its new “Serious Business Relationships” brand platform.

The 15– and 30-second spots portray business owners and their customers as if they were in serious personal relationships with one another. The spots were directed by David Shafei of Los Angeles-based World War Seven. The campaign includes TV, radio, digital, social and out-of-home ads.

ArtsAndLetters ESPN scaled

Arts & Letters’ mural art for ESPN’s Fifty/50 initiative.

Arts & Letters completed promotional work for ESPN for its Fifty/50 initiative highlighting the 50th anniversary of Title IX. Work included a 30-second video, designs for a related merchandise line and mural art that’s displayed this month at Seaport Square in New York City.

Red Orange Studio launched a new website for Inspired by the Dress. The work was tied to the Virginia-based wedding dress designer’s opening of a new storefront in Scottsville.

Elevation created a new campaign for D.C.-based Propane Education & Research Council. Called “The Future Is Now,” the national campaign highlights how propane can help lower carbon emissions and includes two 30-second broadcast and streaming video spots, plus digital radio, digital display, and paid and organic social elements. The agency collaborated with Spang on the TV and video clips.

93 Octane developed a lead generation campaign for All Points Broadband to promote the local company’s fiber broadband service to underserved areas of the state. The campaign included direct mail, door hangers and a landing page.

93octane3

93 Octane’s landing page for All Points Broadband.

93 Octane developed a brand identity for Olde Towne Social House, a wine bar opening in Rocky Mount. The agency also developed naming, branding and a website for Vestria, a network of registered investment advisers.

Assura industry

The new website for local cybersecurity firm Assura.

Assura received a rebrand and new website from Nez&Pez, a Charlotte, North Carolina agency. The rebrand for the Henrico-based cybersecurity firm includes a new logo and tagline, “Cybersecurity uncompromised.” The agency also is providing the firm with ongoing marketing work.

Alice Blue handled production for a new product launch for Sionyx, a night vision cameras manufacturer based in Massachusetts. Work included a TV spot with animation and visual effects created by the agency in collaboration with Wisconsin-based Gunpowder Inc.

Whittington Consulting was hired by the Virginia Association of Counties to redesign its website. It launched a redesigned website for economic development group Greater Richmond Partnershipand also produced a video for Hanover County Economic Development highlighting the Dominion Energy Innovation Center.

Rocket Pop was hired by Richmond-based Future Cities for work related to its Carver Station redevelopment. The agency developed and launched websites for the project and the development firm.

Lythos Studios created a webpage as part of a marketing campaign for Richmond business directory ShopRVA. The campaign involves a contest to register users and businesses for the directory.

The King Agency created a recruitment and brand awareness campaign for the Virginia Department of Conservation and Recreation highlighting job opportunities at state parks. The campaign – called “A Better Job. Naturally.” –  includes broadcast, radio, newspaper and digital ads, as well as social media, banners, flyers and public relations work.

Arts & Letters released its first work for new client Constant Contact. The campaign for the online marketing company includes three spots that introduce its new “Serious Business Relationships” brand platform.

The 15– and 30-second spots portray business owners and their customers as if they were in serious personal relationships with one another. The spots were directed by David Shafei of Los Angeles-based World War Seven. The campaign includes TV, radio, digital, social and out-of-home ads.

ArtsAndLetters ESPN scaled

Arts & Letters’ mural art for ESPN’s Fifty/50 initiative.

Arts & Letters completed promotional work for ESPN for its Fifty/50 initiative highlighting the 50th anniversary of Title IX. Work included a 30-second video, designs for a related merchandise line and mural art that’s displayed this month at Seaport Square in New York City.

Red Orange Studio launched a new website for Inspired by the Dress. The work was tied to the Virginia-based wedding dress designer’s opening of a new storefront in Scottsville.

Elevation created a new campaign for D.C.-based Propane Education & Research Council. Called “The Future Is Now,” the national campaign highlights how propane can help lower carbon emissions and includes two 30-second broadcast and streaming video spots, plus digital radio, digital display, and paid and organic social elements. The agency collaborated with Spang on the TV and video clips.

93 Octane developed a lead generation campaign for All Points Broadband to promote the local company’s fiber broadband service to underserved areas of the state. The campaign included direct mail, door hangers and a landing page.

93octane3

93 Octane’s landing page for All Points Broadband.

93 Octane developed a brand identity for Olde Towne Social House, a wine bar opening in Rocky Mount. The agency also developed naming, branding and a website for Vestria, a network of registered investment advisers.

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