The Pitch: Advertising and marketing news for 9.27.22

Arts & Letters released a 60-second spot for ESPN promoting its college football coverage. The “Greatest Story Ever Played” spot features College GameDay analyst Kirk Herbstreit and is running on ESPN, ABC and other Disney-owned platforms, as well as digital and social channels. More on the spot at Muse by Clio here.

Arts & Letters and client Google won an Effie award in the Social Good – Diversity, Equity and Inclusion category for the agency’s “Showing Up for Pride” work for Google Pixel. The agency also completed a new campaign and brand refresh for online wedding registry Zola.

Wabash & Lake’s campaign for Window Depot USA.

Wabash & Lake Advertising developed a new campaign for Window Depot USA’s locations in Richmond, Charlottesville and Fredericksburg. The campaign includes TV, video, web and print and was produced with Matt Polson of The Video Department in Lakeside.

Addison Clark is working with Aerolatte, a European brand of steam-free milk frothers, to market its new U.S. e-commerce website. The agency will be managing social media marketing and Google advertising for the brand.

Addison Clark supported the opening of NuSpine Chiropractic’s Glen Allen clinic. Marketing work included organic and paid social media campaigns, email campaigns, printed flyers and posters, and other promotional materials. The business plans to continue working with the agency on developing lead generation.

Photographer Cade Martin shot images for a new branding campaign for the International Spy Museum in Washington, D.C. Martin worked with Luminous Creative Imaging in Amsterdam on CGI and retouching. The campaign was led by D.C.-based agency January Third and involved Philadelphia-based NLD Productions.

One of the images Cade Martin collaborated on for the International Spy Museum campaign.

Dotted Line completed a new logo and website for Worksite Labs, a health care testing and diagnostics company based in California. It hired Jonathan Goldberg as executive creative director. Goldberg ran local agency A For Adventure for seven years and has also worked at Common House and Ogilvy DC.

Elevation hired Hugh Callahan as a creative director. He was previously a creative director at Tilt Creative + Production and The Martin Agency.

West Cary Group worked on the website for the City of Richmond’s Diamond District project. The site was awarded a Gold Award this month from the International Economic Development Council in its annual Excellence in Economic Development Awards.

Clair Lloyd

Red Orange Studio hired Clair Lloyd as a project manager. Lloyd has degrees from JMU and the University of Lynchburg. Lauryn Fauntroy was hired as a junior graphic designer after completing an internship with the agency. She is a recent graduate of Virginia State University.

Lauryn Fauntroy

Red Orange moved its headquarters to 3210 Chamberlayne Ave. in Ginter Park. It was previously in Shockoe Bottom.

PRSA Richmond announced the recipients of its 75th annual Virginia Public Relations Awards. The awards were announced Sept. 20 and included 115 recipients in 37 categories. Competitive award entries were judged by the PRSA’s Georgia chapter.

Best-in-shows were awarded to Vance and Siddall Communications in the influencer marketing category for their “Virginia is for Helpers: COVID Community Ambassadors” work for the Virginia Department of Health; VCU in the website category for its VCU News website redesign; and VCU for its “This Shot Matters” COVID-19 vaccination campaign.

Hodges Partnership CEO Jon Newman was presented with the 2022 Excellence in Public Relations Award. Mary Kate Brogan, a senior PR specialist at VCU, was awarded the Rising Star Award. An awards ceremony is planned at Lewis Ginter Botanical Garden on Oct. 11.

Arts & Letters released a 60-second spot for ESPN promoting its college football coverage. The “Greatest Story Ever Played” spot features College GameDay analyst Kirk Herbstreit and is running on ESPN, ABC and other Disney-owned platforms, as well as digital and social channels. More on the spot at Muse by Clio here.

Arts & Letters and client Google won an Effie award in the Social Good – Diversity, Equity and Inclusion category for the agency’s “Showing Up for Pride” work for Google Pixel. The agency also completed a new campaign and brand refresh for online wedding registry Zola.

Wabash & Lake’s campaign for Window Depot USA.

Wabash & Lake Advertising developed a new campaign for Window Depot USA’s locations in Richmond, Charlottesville and Fredericksburg. The campaign includes TV, video, web and print and was produced with Matt Polson of The Video Department in Lakeside.

Addison Clark is working with Aerolatte, a European brand of steam-free milk frothers, to market its new U.S. e-commerce website. The agency will be managing social media marketing and Google advertising for the brand.

Addison Clark supported the opening of NuSpine Chiropractic’s Glen Allen clinic. Marketing work included organic and paid social media campaigns, email campaigns, printed flyers and posters, and other promotional materials. The business plans to continue working with the agency on developing lead generation.

Photographer Cade Martin shot images for a new branding campaign for the International Spy Museum in Washington, D.C. Martin worked with Luminous Creative Imaging in Amsterdam on CGI and retouching. The campaign was led by D.C.-based agency January Third and involved Philadelphia-based NLD Productions.

One of the images Cade Martin collaborated on for the International Spy Museum campaign.

Dotted Line completed a new logo and website for Worksite Labs, a health care testing and diagnostics company based in California. It hired Jonathan Goldberg as executive creative director. Goldberg ran local agency A For Adventure for seven years and has also worked at Common House and Ogilvy DC.

Elevation hired Hugh Callahan as a creative director. He was previously a creative director at Tilt Creative + Production and The Martin Agency.

West Cary Group worked on the website for the City of Richmond’s Diamond District project. The site was awarded a Gold Award this month from the International Economic Development Council in its annual Excellence in Economic Development Awards.

Clair Lloyd

Red Orange Studio hired Clair Lloyd as a project manager. Lloyd has degrees from JMU and the University of Lynchburg. Lauryn Fauntroy was hired as a junior graphic designer after completing an internship with the agency. She is a recent graduate of Virginia State University.

Lauryn Fauntroy

Red Orange moved its headquarters to 3210 Chamberlayne Ave. in Ginter Park. It was previously in Shockoe Bottom.

PRSA Richmond announced the recipients of its 75th annual Virginia Public Relations Awards. The awards were announced Sept. 20 and included 115 recipients in 37 categories. Competitive award entries were judged by the PRSA’s Georgia chapter.

Best-in-shows were awarded to Vance and Siddall Communications in the influencer marketing category for their “Virginia is for Helpers: COVID Community Ambassadors” work for the Virginia Department of Health; VCU in the website category for its VCU News website redesign; and VCU for its “This Shot Matters” COVID-19 vaccination campaign.

Hodges Partnership CEO Jon Newman was presented with the 2022 Excellence in Public Relations Award. Mary Kate Brogan, a senior PR specialist at VCU, was awarded the Rising Star Award. An awards ceremony is planned at Lewis Ginter Botanical Garden on Oct. 11.

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