After a stint in Midlothian, a company that offers ice cream-making workshops is dipping into Richmond.
Sweet Wynns is relocating in mid-November to 1209 E. Main St., where it has taken over an 1,800-square-foot downtown space that was formerly home to a Subway.
The company has been based in a kitchen space in the Midlothian outpost of Edible Education, which offers cooking classes for kids. Sweet Wynns owner Taryn Wynn said she always envisioned a dedicated space for the company, and that it has quickly outgrown the space it was using since it launched this spring.
“We noticed a lot of our customers at our Midlothian location were coming from all over. So, downtown Richmond seemed like a central place for an easier commute for people,” Wynn said.
The company’s instructor-led workshops guide customers through making ice cream from scratch, an experience that includes learning about the history of the frozen sweet treat and eating samples of in-house Sweet Wynns ice cream. Participants choose a chocolate or vanilla base, add some ingredients like chunks of candy and churn out a customized creation.
“We like to say you taste your way through ice cream history since the 1700s, and it’s pretty cool to see how far we’ve come,” Wynn said.
Sweet Wynns workshops have capacity for 16 people. Pricing starts at $50 per person for the regular workshops and $25 per person for child sessions.
The downtown relocation is expected to usher in greater frequency and variety of the company’s classes. Wynn plans to hold multiple workshop sessions throughout the week in the new space, after previously being able to hold one or two a month.
Other planned additions to her concept include sales of pints of the company’s in-house ice cream as well as a retail area for snacks and ice cream-themed gift items from local vendors.
“We don’t want it to be an ice cream parlor per se, but selling some would be great,” Wynn said.
Wynn thought up the concept after her 2018 honeymoon in Paris with husband Pierre. The couple participated in a wine-making class, and Wynn thought that an ice-cream iteration of the idea would be enjoyable.
“I can’t tell you much about wine, except I like to drink it. But I thought this would be fun for ice cream,” she said.
After they returned home to the local area, Wynn couldn’t find an ice-cream making experience and decided to launch one herself.
The ice cream workshops are currently a side project for Wynn, who works as an underwriting manager for OptumRx.