The Pitch: Advertising and marketing news for 11.29.22

Fable Branding + Advertising completed its first work for Virginia Lottery since being named agency of record in June. The holiday-themed campaign includes TV, radio, point-of-sale, out-of-home, digital and social ads. For broadcast, the agency collaborated with In Your Ear Studios and Virginia-based Cry Films.

Filmspire created a video for AES Corp. showcasing the global energy company’s solar farm in Charles City. The five-minute video highlights links between local partnerships and clean energy development.

Martin Agency CEO Kristen Cavallo was named global CEO of MullenLowe Group. She will remain chief executive at Martin.

A session at this year’s Robertson Rally.

VCU’s Robertson School held Robertson Rally, an ad strategy-focused workshop that builds off previous collaborations with The One Club. Organized by the VCU Ad Club and funded by The Martin Agency, the three-day boot camp saw students compete in crafting a creative brief for workshop client Busch Beer.

Rally coordinators included VCU’s Jess Collins and Marcel Jennings, Martin senior strategist Alana Gleason and ad club President Mariah Kumpe. Robertson School alums Courtney Foster and Kevin Nguyen presented a session, and other VCU and Brandcenter alums helped mentor and promote the event.

Familiar Creatures released a second TV spot for its campaign for fitness chain Crunch. Spang TVhandled production for the 30-second spot, which was directed by Los Angeles-based director Carlyn Hudson. Familiar Creatures also hired Greg Barengolts as a part-time office manager. Barengolts is an honors advertising student at VCU.

One of the images Cade Martin shot for a Toyota campaign.

Photographer Cade Martin shot images for a campaign for Toyota. Called “The Wonderful World of Hybrid,” the campaign was produced by Beirut-based Truffle Film, Madrid-based Plugged Production and Munich-based Serviceplan Group.

Libbie Alexander

Addison Clark developed websites for Dominion Radiology Associates and its walk-in imaging center in Richmond. It developed a logo, branding and website for Pembroke Foundation, a local nonprofit college scholarship program. The agency hired Libbie Alexander, a JMU grad, as a junior graphic designer.

JLV Communications led marketing launch strategy and media relations for Strategic Canine Group, a local business providing canine screenings for illicit substances. JLV worked with Ampersand Design Co. on web design and Sunshine and Bo for logo and branding.

Allison Nida

Madison+Main promoted Allison Nida from account supervisor to account director. The Christopher Newport University alum has worked at the firm since 2018.

Meredith Mason launched Meredith Mason APR, a freelance PR and marketing business. She was previously PR and marketing director at The Valentine and has worked at the ACLU of Virginia and Madison+Main.

Evergib and Campfire & Co. were hired by Orchard House School, a local middle school for girls, for a brand refresh aligned with its 25th anniversary. Evergib is handling brand strategy, messaging and advertising/video content, while Campfire & Co. is handling logo and visual identity, collateral design and website work.

Xponent21 is developing a new website for Aledade, a health consulting firm in Maryland. It completed a mobile app for Energy Products Distribution in Baltimore and a web design and development project for local wellness studio MeditaTours.

Xponent21 developed a website for locally based G2 Orthopedics & Sports Medicine. Work for North Carolina-based Pool Brokers USA includes a web redesign, search engine optimization, online ad strategy and management, and digital content strategy.

Fable Branding + Advertising completed its first work for Virginia Lottery since being named agency of record in June. The holiday-themed campaign includes TV, radio, point-of-sale, out-of-home, digital and social ads. For broadcast, the agency collaborated with In Your Ear Studios and Virginia-based Cry Films.

Filmspire created a video for AES Corp. showcasing the global energy company’s solar farm in Charles City. The five-minute video highlights links between local partnerships and clean energy development.

Martin Agency CEO Kristen Cavallo was named global CEO of MullenLowe Group. She will remain chief executive at Martin.

A session at this year’s Robertson Rally.

VCU’s Robertson School held Robertson Rally, an ad strategy-focused workshop that builds off previous collaborations with The One Club. Organized by the VCU Ad Club and funded by The Martin Agency, the three-day boot camp saw students compete in crafting a creative brief for workshop client Busch Beer.

Rally coordinators included VCU’s Jess Collins and Marcel Jennings, Martin senior strategist Alana Gleason and ad club President Mariah Kumpe. Robertson School alums Courtney Foster and Kevin Nguyen presented a session, and other VCU and Brandcenter alums helped mentor and promote the event.

Familiar Creatures released a second TV spot for its campaign for fitness chain Crunch. Spang TVhandled production for the 30-second spot, which was directed by Los Angeles-based director Carlyn Hudson. Familiar Creatures also hired Greg Barengolts as a part-time office manager. Barengolts is an honors advertising student at VCU.

One of the images Cade Martin shot for a Toyota campaign.

Photographer Cade Martin shot images for a campaign for Toyota. Called “The Wonderful World of Hybrid,” the campaign was produced by Beirut-based Truffle Film, Madrid-based Plugged Production and Munich-based Serviceplan Group.

Libbie Alexander

Addison Clark developed websites for Dominion Radiology Associates and its walk-in imaging center in Richmond. It developed a logo, branding and website for Pembroke Foundation, a local nonprofit college scholarship program. The agency hired Libbie Alexander, a JMU grad, as a junior graphic designer.

JLV Communications led marketing launch strategy and media relations for Strategic Canine Group, a local business providing canine screenings for illicit substances. JLV worked with Ampersand Design Co. on web design and Sunshine and Bo for logo and branding.

Allison Nida

Madison+Main promoted Allison Nida from account supervisor to account director. The Christopher Newport University alum has worked at the firm since 2018.

Meredith Mason launched Meredith Mason APR, a freelance PR and marketing business. She was previously PR and marketing director at The Valentine and has worked at the ACLU of Virginia and Madison+Main.

Evergib and Campfire & Co. were hired by Orchard House School, a local middle school for girls, for a brand refresh aligned with its 25th anniversary. Evergib is handling brand strategy, messaging and advertising/video content, while Campfire & Co. is handling logo and visual identity, collateral design and website work.

Xponent21 is developing a new website for Aledade, a health consulting firm in Maryland. It completed a mobile app for Energy Products Distribution in Baltimore and a web design and development project for local wellness studio MeditaTours.

Xponent21 developed a website for locally based G2 Orthopedics & Sports Medicine. Work for North Carolina-based Pool Brokers USA includes a web redesign, search engine optimization, online ad strategy and management, and digital content strategy.

Your subscription has expired. Renew now by choosing a subscription below!

For more informaiton, head over to your profile.

Profile


SUBSCRIBE NOW

TERMS OF SERVICE:

ALL MEMBERSHIPS RENEW AUTOMATICALLY. YOU WILL BE CHARGED FOR A 1 YEAR MEMBERSHIP RENEWAL AT THE RATE IN EFFECT AT THAT TIME UNLESS YOU CANCEL YOUR MEMBERSHIP BY LOGGING IN OR BY CONTACTING [email protected]

ALL CHARGES FOR MONTHLY OR ANNUAL MEMBERSHIPS ARE NONREFUNDABLE.

EACH MEMBERSHIP WILL ONLY FUNCTION ON UP TO 3 MACHINES. ACCOUNTS ABUSING THAT LIMIT WILL BE DISCONTINUED.

FOR ASSISTANCE WITH YOUR MEMEBERSHIP PLEASE EMAIL [email protected]




Return to Homepage

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments